08 February 2012
After reducing the states in which Google was allowing users to search for mortgage rates in its Advisor tool, it has recently completely removed the mortgage options. This is good news for many mortgage lead generators who bid on the very competitive term “mortgage rates” and others that typically listed Googles Advisor advertisement at the [...]
Posted in Comparison Ads, Google, Lead Generation, Mortgage Leads0 Comments
03 February 2012
Capital Validates Leads360′s Focused Approach to Consumer Sales LOS ANGELES, CA–(Marketwire – Feb 3, 2012) – Leads360, the market-leading consumer sales platform, today announced it has completed a $15 million growth stage financing round led by Volition Capital with participation from existing investor Rustic Canyon Partners. The company will use the funds to expand [...]
Posted in Leads3600 Comments
08 January 2012
Last week LeadsCon released the agenda for their “Buyer Summit” sessions dedicated to lead buyers only. The sessions will take place Monday the 27th of February from 1pm to 5pm and will cover content specifically targeted to the lead buyer. If you are an end lead buyer, not a broker, agency, or call center, make [...]
Posted in Lead Generation, LeadsCon0 Comments
02 January 2012
Happy 2012! It has come to that time in the worlds history where it is all coming to an end, so what better way to celebrate the end of all world than to attend LeadsCon West and play in the annual poker tournament! February 28th at 9pm will mark the start of the 4th Annual [...]
22 December 2011
December 16th the local San Diego publication SignOn San Diego reported that 4 people, including the founder of The Lead Slingers and The Lead Source, Gary Bobel, pleaded guilty in a federal court to charges including tax evasion, wire fraud, and money laundering. The group of men being charged were under investigation by the FBI [...]
Posted in Debt Leads, Lead Generation, Scandal2 Comments
06 December 2011
Approximately a month ago I was notified that Google would be reducing their Advisor product to only cover a handful of states. I kept the rumors at bay until I could find more detailed information about the changes. These rumors have now come to fruition. Over a year ago Google released it’s first version of [...]
Posted in Uncategorized4 Comments
21 November 2011
Big news out of Los Angeles California today! Long time lead generation friends, RateSpecial Interactive, was named THE #1 fastest growing private company LA County. A huge congratulations goes out to both Tom and David for taking on the risk of starting RateSpecial, and enduring through all the personal sacrifices it takes to start a [...]
Posted in Company News1 Comment
08 November 2011
Santa Barbara, Calif. – November 9, 2011: Performance marketing technology provider Impact Radius announced the publication of a “Top 25 Performance Marketing Influencers” list. Designed to help advertisers, agencies and media companies seeking expert guidance in improving their revenue from performance marketing, the list, based on an Impact Radius independent analysis of the influence of [...]
Posted in Lead Generation1 Comment
30 October 2011
A year or two ago I covered a company named ClickPoint Software who had an excellent product that helped experienced marketers break down the doors into the lead generation business. What typically took hundreds of thousands of dollars a build was now available through reasonable monthly fee. Now marketers could quickly and easily manage host [...]
Posted in ClickPoint Software, innovation, Lead Generation, Lead Management, Technology0 Comments
26 October 2011
If you have been a long time follower of LeadCritic you know that we cover a handful of dramatic news events within the lead generation space ranging from rumors to murder cases. It seems as though they have been increasing over time too. Well, today news will be another piece to be added to the [...]
Posted in Apollo Group, EDU Leads, Education, Rumorville, Scandal2 Comments
11 October 2011
STERLING, Va., Oct 11, 2011 (BUSINESS WIRE) — Neustar, Inc. NSR +0.57% and Targus Information Corporation, or TARGUSinfo, today announced that they have entered into a definitive agreement under which Neustar, a global leader in network addressing, routing and policy management, will acquire TARGUSinfo, a leading, independent provider of real-time, on-demand information and analytics services [...]
Posted in Lead Generation, TargusInfo1 Comment
11 October 2011
Big news out of New York. BankRate continues it path to insurance lead generation domination with the acquisition of InsWeb. See release below:
Posted in BankRate, Lead Generation0 Comments
04 October 2011
A new product plans on hitting the market this year and looks to take a swing at Zillow’s market share. Revestor, brought to you by Bill Lyons promises to bring a new tool to investors that will open the door to quick market valuations and investment opportunities. Recently, I had the opportunity to be a [...]
Posted in Revester, Zillow8 Comments
28 September 2011
El Segundo, CA and Miami, FL (September 26, 2011) – Vantage Media, LLC, a technology-driven vertical performance marketing company, and BrokersWeb, Inc., the fastest growing leader in pay-per-click (PPC) advertising in the Insurance vertical, today announced that the companies have completed a merger to create one of the world’s largest online performance marketing companies. The [...]
Posted in EDU Leads, Lead Generation1 Comment
21 September 2011
Completes $61 Million Investment Round With Microsoft, August Capital and Mayfield Fund; Will Expand Availability of Adchemy IntentMapTM Technology for Microsoft adCenter Customers FOSTER CITY, CA–(Marketwire – Sep 21, 2011) – Adchemy Inc., a leading advertising technology company, today announced that it has broadened an existing technology partnership with Microsoft Advertising, and completed a [...]
Posted in Adchemy0 Comments
21 September 2011
Tree.com continues to sell off certain assets with its most recent sale of RealEstate.com. Price has not been disclosed yet and there was not mention of the seller in the press release below. Details are to follow. In the press release below: KIRKLAND, WA–(Marketwire – Sep 21, 2011) – Market Leader (NASDAQ: LEDR) (www.marketleader.com), a [...]
Posted in Lead Generation, Tree.com1 Comment
30 August 2011
According to the OC Weekly a second arrest has been made in the Smith murder case. 34 year old Kenny Roy Craft was arrested today by the Orange County Sheriff’s Department this morning. Craft, the personal assistant of Edward Shin admitted to assisting in the disposal of Smiths personal belongings. This included Smiths 2009 Range [...]
Posted in Lead Generation, LG Technologies, Scandal0 Comments
29 August 2011
One of the biggest scandals to rip through the Lead Generation vertical just got much much bigger. News out of Los Angeles today states that Edward Shin was arrested on the suspicion of murdering Chris Smith. The scandal first came to light with the original Suit filed by lead generation company LG Technologies against Edward [...]
Posted in Lead Generation, LG Technologies, Scandal5 Comments
23 August 2011
Approximately 4 years ago we first reported on an up and coming mortgage comparison site called SmartHippo. The site took on the challenge of creating a website that combined real time mortgage rates with a social/community experience mixed in. Unfortunately, today I received an email stating that the site will be taken down at the [...]
Posted in SmartHippo0 Comments
17 August 2011
The education vertical has gotten to the point where the high demand for leads is negatively affecting lead quality. Sources that are not able to compete in the high quality lead generation channels begin to subject themselves to questionable marketing tactics. Case in point.
Posted in EDU Leads, Lead Generation13 Comments
Google Kills Mortgage Advisor Product
Leads360 Secures $15m in Funding
LeadsCon Releases Sessions Dedicated to Buyers Only
LeadsCon 2012 Poker Tournament Sign Up
Lead Slingers Founder Pleads Guilty for Money Laundering and Tax Evasion
Google Advisor Shuts Down Multiple States
RateSpecial Named #1 Fastest Growing Private Company
Impact Radius Names Top 25 Performance Marketing Influencers
ClickPoint Software Users now have the Ping Tree Function
Who Has the Real Agenda Here? Education Blog Goes Viral
