It’s definitely that time of year again. The NFL is drawing close to an end and my baseball stats sheets and forecasters are arriving in the mail–that’s right Fantasy Baseball is in the air!

This time of year gets me all excited about stats and predicative indicators. So, this weeks best practices post and whitepaper is in tribute to Michael Lewis’ ode to Fantasy Baseball–”Moneyball.” I am about to show you what ROI, %contact, %app, AttAR, AttCR, and many more quintessential key metrics and indicators can do to optimize your loan production.

You can get more details on setting up you leads metrics program in Kaleidico’s Internet Kaleidico Lead Metrics whitepaper.

As you will see in the whitepaper, I am a big advocate of instituting metrics in a framework designed for action. My approach starts with a few high-level defined objectives. They should be broad in scope, but specifically targeted at the top line (bottomline, expense, metrics ALWAYS get you looking at your feet and those kids ALWAYS lose).

Then from the objective, I fill in a simple matrix of  specific metrics, the levels on which I am going to analyze the metrics, indicators (where am I watching for movement and irregularity), and finally pre-defined triggers (the action).

Enjoy the whitepaper and seeing your business improve through metrics.

BTW, let me know if anyone would be interested in a lead generation (buyer and sellers) community Fantasy Baseball league. I am always game for others funding the charity of my choice!