I had the pleasure of having lunch with Ed Powell of Sparkroom today and again left impressed with what they have to offer. You know from reading this blog that analytics is one of the most important factors for succeeding with leads and most of us fail at it. In fact most of us don’t even give it a shot or the slightest bit of effort. Its true! I talk to a lead buyers every day that do not understand what is happening with their lead buys and never truly know what is working or not.

Quite frankly I wouldn’t expect many of you to be efficient with analytics either. Many of us are sales people or sales managers not statisticians or come from an analytics background. Sparkroom gives you an out of the box application that will redefine what the word “optimization” really means. I am not going to go into the product again but you can view my original article here. You can also view a press release they sent out that officially announces the launch of LeadIQ.

Anyway, it was great to see and here about new products that are emerging into the industry thats main goal is to increase revenues.

Sparkroom also presented at Finovate today and you can check a few reviews here.

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