So today I had a few seconds to read through my Google Reader and catch up on the blogs that I follow and one of them includes a fairly new blog, that I actually added to my blog role, but haven’t yet had a chance to mention in any posts. The blog is excellent and [...]

A company that does not get mentioned here as frequently as they probably should, for what ever reason, released their bi-annual benchmark study last week. I was going to cover it as soon as it came out, but I was actually going to make an effort to try and acquire the study, but did not [...]

Insiders at Tree.com were informed recently that a key member of the team will be moving on to the next step in his career. Keith Moore, Senior Vice President at Tree.com and long time Lead-Gen industry member, who was the reason for the positive quality and growth of the LendingTree’s short form product, has chosen [...]

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.
Last Friday I had the pleasure of speaking with Paul McLenaghan, VP of Interactive Markets at TargusInfo, regarding their new product AdAdvisor. I covered AdAdvisor when it first was publicized earlier this year and was amazed, so I [...]

I think it was on the call with Gariel Buck of ClickPoint where I we discussed the low barriers of entry into the lead gen industry. It was my view that they have been continually been lowering over the last few years at a dramatic pace. Sure anyone can get out there and generate leads, [...]

After a few weeks of forced “vacation” time I am will be hoping back on the lead generation saddle for another ride.
I have recently excepted a position at Geary Interactive where I will be helping grow their performance marketing division with a focus on the education vertical . To say the least, I am very [...]

Short answers is Yes!
4-5 years ago I came up with my own ways of scoring leads, but mine were macro focused rather then the micro techniques that are being advocated today.  I think we all know that some type, and some people may know more specifically what type, of lead scoring needs to be implemented [...]

LOS ANGELES, June 8 /PRNewswire-FirstCall/ — CyberDefender Corporation (OTC Bulletin Board: CYDE), an award-winning provider of PC security, Antispyware/Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced today the hiring of Mr. Steven R. Okun as Senior Vice President of Marketing, a new position at CyberDefender. Mr. Okun will report to [...]

August 17 - 18, 2009.
Full Conference Program Now Available
LeadsCon exists not just to bring people together but to provide a [...]

Wow, this had probably been the longest time I have gone without a post. Since my layoff I have been quite busy discussing different opportunities and jobs offers. And additionaly any time I am home my wife goes on “vacation”, which is well desrved, but I gotta tell ya I was hoping to get a [...]

LOS ANGELES - (BUSINESS WIRE) - Leads360, Inc., the largest provider of lead management solutions to the mortgage industry and Calyx Software, the leading provider of loan origination software, have interfaced to provide a bi-directional [...]

Layoffs are getting less and less shocking these days, because of their high frequency, however its unfortunate news every time they happen, no matter what company is being forced to make them or who they may involve. The benefit from a layoff is an obvious one, the company usually receives overhead relief very quickly, but [...]