Yesterday, it was posted on Rumory and then confirmed by a more reliable source here that LowerMyBillshas slashed their staff by 40 to 45 people. It is said that the layoffs occurred across the board and involved everyone from sales to middle management.
Is anyone really surprised by this? No.
Obviously the mortgage lead generation vertical has […]

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Wow, it is great to get away and disconnect.
Last Thursday I took my family, my wife, 5 year old little girl and 22 month old son, and headed up to San Fransisco for a friends wedding. Both kids were in the wedding and after coaxing the 22 month old down the isle with a […]

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 We have sporadicly discussed lead management benchmarks here for the past few weeks and have an ongoing survey running that continues to be very tight race. I want to bring it up again and source an 8 month old study performed by MIT. The study has been out for sometime, as I just mentioned, and […]

Popularity: 28% [?]

I am fairly surprised by the voting on right. It is close to a 50/50 split on if people would be willing to pay for an annual benchmark report. I suspected that there would, of course, be people who would not be interested in paying for such a report, but I did not expect […]

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I had a feeling today that something was up when I noticed a search result that lead to my blog “IndyMac Layoffs July 2008″. It is always interesting to see how people get to my blog and sometimes very insightful. I made that same search and found nothing, but had a hunch something was up. […]

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I don’t know about you but I have been fixated on the fact that their are a number of different lead exchanges in the market. First, I guess the proper terminology would be marketplaces, because there is not real exchange of leads. Either way I have always questioned the viability of the competitive landscape for […]

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The Los Angeles based lead management software company Leads360 decided to part ways with industry thought leader Noel Collins. Noel, who prior to joining the Leads360 team, was a very savvy lead buyer and marketing manger that oversaw the growth of a strong Orange County California mortgage shop. Leads360 brought Noel on to implement best […]

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The forward thinking Bill Rice took another bite out of the web 2.0 apple and launches a Kaleidico YouTube Channel.
Why is this notable? Because I enjoy seeing companies take new avenues to generate customers and Kaleidico is always on the forefront of implementing new social marketing concepts. Bill Rice started blogging about lead buying before […]

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I am frequently on the phone with lead buyers discussing how to work leads. The range of competency is pretty wide, especially between different verticals. Mortgage lead buyers have a hand up on most other verticals, from what I have seen. It wouldn’t be fair to assume that all insurance lead buyers don’t know how […]

Popularity: 31% [?]

After almost a year of being launched in the LeadROI lead management system, newly acquired LeadROI officially announces the integration of JetDial.
It was about a year ago and I was buying leads, actually using LeadROI when they introduced the integration of JetDial to the platform. JetDial is very nice tool that efficiently allows you […]

Popularity: 28% [?]

The mortgage market takes with it 200 Quicken Loans employees today according to a few laid off sources.
This is following a number of marketing cut backs as well. Quicken who usually buys leads from 20 plus providers has slimmed down to 10 or less partners. Some are rumoring there may have been more then 200 […]

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I am pretty sure this is not happening, but it is fun to think what if.
Maybe it is my subconscious insecurity about my lack of hair or maybe it’s simply fabulous targeting or maybe it’s simply the advertising by deduction. I think it is the latter.
Get your kicks out of this anyway….
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Popularity: 23% [?]