Author Archive for

LeadCritic, formally a lead manager for a large real estate, mortgage and financial service company has a passion for the mortgage lead business, from the buyers perspective. A few other interests include Internet Marketing, web analytics, lead management and consumer behavior.

Root Exchange to Cease Opertations

Wow, what a day! Companies are dropping like flies.
The Root Exchange just sent a notice stating that they will be ceasing operations of the Root Exchange effective August 31, 2008. This comes to many of us as no surprise.
According to an email sent by Root Exchange:
Due to the unprecedented dislocation in the residential mortgage […]

Popularity: 10% [?]

Low.com Shuts it Doors/CountryWide Halts Lead Buying

More Rumors…
I opened my email box and found a number of anonymous tips saying that Low.com will be closing their doors in 30 days or less. I have not confirmed these rumors, but they seem to be coming from solid sources.
If they are in fact closing doors this would be the first tier […]

Popularity: 7% [?]

Quicken Loans Layoff Rumors

UPDATE:
THIS POST WAS A TOTAL RUMOR. None of this is accurate and it should be disregard.
According the rumors spreading on Implode-O-Meter Quicken Loans laid off a large number of people last week and tried to keep it under raps.
I have not confirmed if this is true or just rumor. My hunch is that it is […]

Popularity: 7% [?]

LendingTree Sinks IAC Revenue for Another Quarter

Q2 results were released last night, but I didn’t have a chance to get to it until tonight. None the less it is worth noting, especially because we track so many of LendingTree other movements. Nothing new really, the post spin Tree.com that will include LendingTree, RealEstate.com, GetSmart, TuitionTree and InsuranceTree brought down IAC ’s […]

Popularity: 7% [?]

Welcome to the Club, iLeadExchange

If you are keeping tabs on the amount of lead exchanges coming to market you will need to add one more to the list. You also want to keep an eye out for two other exchanges that are coming to market in the next 6 to 8 months. iLeadExchange was launched recently and promises to […]

Popularity: 9% [?]

Wachovia to Halt Lead Buying

Industry wide buzz says that Wachovia is halting their lead buying until further notice.
Now, Wachovia lead buying reach is not as big as the Quicken’s of the industry, but they do buy a decent volume of leads. This rumored to be stopping very soon and they will focus on their internal database and traditional marketing […]

Popularity: 8% [?]

LowerMyBills Layoffs

Yesterday, it was posted on Rumory and then confirmed by a more reliable source here that LowerMyBillshas slashed their staff by 40 to 45 people. It is said that the layoffs occurred across the board and involved everyone from sales to middle management.
Is anyone really surprised by this? No.
Obviously the mortgage lead generation vertical has […]

Popularity: 11% [?]

Vacation, Reflection and Conversion Ratios.

Wow, it is great to get away and disconnect.
Last Thursday I took my family, a wife, 5 year old little girl and 22 month old son, and headed up to San Fransisco for a friends wedding. Both kids were in the wedding and after coaxing the 22 month old down the isle with a piece […]

Popularity: 9% [?]

Time To Get Schooled by MIT

 We have sporadicly discussed lead management benchmarks here for the past few weeks and have an ongoing survey running that continues to be very tight race. I want to bring it up again and source an 8 month old study performed by MIT. The study has been out for sometime, as I just mentioned, and […]

Popularity: 17% [?]

Lead Generation Reports and More!

I am fairly surprised by the voting on right. It is close to a 50/50 split on if people would be willing to pay for an annual benchmark report. I suspected that there would, of course, be people who would not be interested in paying for such a report, but I did not expect […]

Popularity: 10% [?]

IndyMac Calls it Quits

I had a feeling today that something was up when I noticed a search result that lead to my blog “IndyMac Layoffs July 2008″. It is always interesting to see how people get to my blog and sometimes very insightful. I made that same search and found nothing, but had a hunch something was up. […]

Popularity: 10% [?]

The Partnering of an Exchange

I don’t know about you but I have been fixated on the fact that their are a number of different lead exchanges in the market. First, I guess the proper terminology would be marketplaces, because there is not real exchange of leads. Either way I have always questioned the viability of the competitive landscape for […]

Popularity: 12% [?]