Guest Post By Adrian Huth, friend and “good guy” in the industry.
Allow me to introduce myself…. I am an individual who has been in the lead generation industry going on 10 years. I have seen the industry involve from the early days of the mortgage boom to the now recent collapse and repositioning to new verticals gaining increasing value such as loan modification and debt consolidation leads. I have seen the evolution of the search engines and SEO marketing and was there in the beginning of cost per click marketing. I have witnessed how lead generation and lead quality was affected by the rise of the affiliate networks, display advertising, email marketing and incentivized leads. I saw first hand how all these different types of marketing caused lead buyers to cancel and how some increased closing ratios. Even back 4 years ago with all these types of lead generation I began to suspect that people are playing a game of buying and selling leads to each other and that everyone is becoming the enemy of the other. Lead generation has now evolved into screwing people over and this has now become the de facto business model and state of the industry.
