Author Archive for Bill Rice

Bill Rice is the CEO of Kaleidico, a leader in lead management systems. Prior to founding Kaleidico he was the VP of National Home Equity and the Home Loan Benefit program at Quicken Loans and one of the founding executives of DeepGreen Bank, an Internet-only bank that was one of the first and (at that time) largest buyers of LendingTree leads in early 2000.

Manage Mortgage Leads Better and Make More Money

It is funny how often times the simplest, most often overlooked, things are what can make us the most successful. Lead management is one of those things. Sure, some of the details can get complex, but the concept is simple. And lead management software has made the processes a snap to implement.
At the end of […]

Popularity: 10% [?]

Stop Cold Calling Your Leads!

This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver!
Think about what a quality Internet consumer lead implies:

There was a need
They have done some level of research (i.e., did […]

Popularity: 34% [?]

How to Build a Salesforce for the New Internet Market

The Internet sales environment, which most of us are increasingly operating within, is demanding a redesign of our salesforce. This redesign is going to focus in on key new expectations of Internet consumers:

Immediacy
Responsiveness
Follow up/through

Popularity: 12% [?]

Popularity: 12% [?]

Moneyball for Internet Mortgage Originations!

It’s definitely that time of year again. The NFL is drawing close to an end and my baseball stats sheets and forecasters are arriving in the mail–that’s right Fantasy Baseball is in the air!
This time of year gets me all excited about stats and predicative indicators. So, this weeks best practices post and whitepaper is […]

Popularity: 19% [?]

10 Step Lead Buying Marketing Plan

Are you feeling the market constricting around your neck? Is it harder and harder to find borrowers you can actually help? Have you shaken down every real estate agent in the tri-county area and found their pockets empty too?
Welcome to the crowd, but don’t panic.
The first step is to admit you have a problem. Stop […]

Popularity: 17% [?]

10 Secrets to Better Lead Buying

Welcome to 2008! Time to reassess all your assumptions and set blockbusting goals for the New Year. I am guessing, if you are visiting Lead Critic to start your year, that smarter lead buying and higher lead conversion rates are centerpieces to these new goals.
I thought I might lend a hand by taking a deep […]

Popularity: 20% [?]

Internet Mortgage Originations: A Primer for Success

Many of you spend a fair amount of your life online these days. You use email daily at work and with friends and family. You are probably doing a good bit of this year’s Christmas shopping online. And, you have probably, long ago, discontinued your local newspaper (that never ended up on the porch anyway) […]

Popularity: 11% [?]