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You have got to love Arizona. Arizona has always been a notoriously tough state to obtain Bankers/Brokers license and has occasionally even heavy-handed some lead providers over the years. Now Arizona appears to be on the verge of passing...
Lead Management Software Solution Part 3 “Marketing is a societal process which discerns consumers’ wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.”...
A little background: “Lead Management is still a new field that is far from maturity. Because of this there is a lack of understanding of the key functions and approaches to Lead Management. Lead buyers have become increasingly sophisticated...
Part 1 of a 4-part series on features, myths, best practices and thoughts on the future of Lead Management Software. A little background: Software is dying. Implementing lead management is less about buying software than it is about implementing...
Over the last few weeks, I read several articles talking about the recent pickup in mortgage companies hiring new Loan Officers and Processors. One of the articles mentioned in my local paper the OC Register, discussed how the CEO’s of the...
I wanted to share some exciting news about an upcoming event, which everyone in the “Lead Ecosystem” should attend. The editor of DM Confidential has spent the last few quarters putting together LeadsCon 2008. LeadsCon will be held in...
The 80/20 Rule I read a Seth Godin post yesterday titled “Dumbing Down.” Seth mentions mass-market communications, pandering to the masses and the negative effect “dumbing down” communications can have. He says, “I’ll take...
Why you should buy internet leads. Internet Leads are the most profitable and scalable marketing channel for generating mortgage clients today. SCALABLE – Because there are so many lead providers available to you, if one provider is unable...
December is traditionally a slow month in the mortgage industry where contact rates and funding rates tend to drop by at least 15%. Loan officers start scheduling significant time off and prospects get very busy. I remember even during the...
We have talked about core strengths over the months, training loan officers, reducing marketing costs, monitoring lead sources etc., but little attention seemed focused on the underlying causes and processes that are the leading source of productivity...
In deference to a few minor criticisms I’ve removed any mention of the LMS company I work for that offers email services. I would point out to you that you should check into email capabilities of your CRM/LMS/LOS system and...
Ed-u-ma-ka-shon – The process of being educated informally, LOL Education seems to be the focus in the mortgage space these days. This is taking place in all areas of the business. From the lead vendors and lead management software...
Ok so this Irish-Mexican just got back from the MBA conference in Boston. WOW. This was my first time visiting Boston and I wanted to get the most out of it. My comrade in arms and I took the Sunday night redeye out of LAX and landed early Monday...
I understand that mortgage lead quality is an often talked about topic and I am probably beating a dead horse for many of you, oh well. This is my first post in some time and I need the typing time. Lately there has been much adieu about...
