You have got to love Arizona.  Arizona has always been a notoriously tough state to obtain Bankers/Brokers license and has occasionally even heavy-handed some lead providers over the years.  Now Arizona appears to be on the verge of passing a new Loan Officer licensing bill.  By passing a bill that would require loan officers and [...]

Lead Management Software Solution Part 3
“Marketing is a societal process which discerns consumers’ wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.” Wikipedia.
Today’s marketer is a combination of psychiatrist, strategist and public relations expert. The need to reach an increasingly [...]

A little background:
“Lead Management is still a new field that is far from maturity. Because of this there is a lack of understanding of the key functions and approaches to Lead Management. Lead buyers have become increasingly sophisticated in regards to evaluating leads, but are often less prepared to evaluate an LMS. This series is [...]

Part 1 of a 4-part series on features, myths, best practices and thoughts on the future of Lead Management Software.
A little background:
Software is dying. Implementing lead management is less about buying software than it is about implementing a SOLUTION. What’s the difference? Software is a platform to create products and solutions, while [...]

Over the last few weeks, I read several articles talking about the recent pickup in mortgage companies hiring new Loan Officers and Processors. One of the articles mentioned in my local paper the OC Register, discussed how the CEO’s of the mentioned companies are scaling up staff based on pending FHA loan limit increases [...]

I wanted to share some exciting news about an upcoming event, which everyone in the “Lead Ecosystem” should attend. The editor of DM Confidential has spent the last few quarters putting together LeadsCon 2008. LeadsCon will be held in Las Vegas at The Palms April 2-4.
 
 

The 80/20 Rule
 
I read a Seth Godin post yesterday titled “Dumbing Down.” Seth mentions mass-market communications, pandering to the masses and the negative effect “dumbing down” communications can have. He says, “I’ll take the smart customers/readers/prospects every time, please.” I think he is arguing that dumb messages generate dumb and/or difficult clients. [...]

Why you should buy internet leads. Internet Leads are the most profitable and scalable marketing channel for generating mortgage clients today.
SCALABLE - Because there are so many lead providers available to you, if one provider is unable to meet your demand for consumption there are others that you can turn to. Supply can [...]

December is traditionally a slow month in the mortgage industry where contact rates and funding rates tend to drop by at least 15%. Loan officers start scheduling significant time off and prospects get very busy. I remember even during the mortgage heyday our loan officers dreaded this month. Is anyone experiencing the [...]

We have talked about core strengths over the months, training loan officers, reducing marketing costs, monitoring lead sources etc., but little attention seemed focused on the underlying causes and processes that are the leading source of productivity loss.
My wife works in the dental industry and she’s always telling me people brush their teeth but do [...]

 
In deference to a few minor criticisms I’ve removed any mention of the LMS company I work for that offers email services.  I would point out to you that you should check into email capabilities of your CRM/LMS/LOS system and see and use that feature.  Some LMS systems charge you $.04-$.05 per email they send out.  Others will not [...]

Ed-u-ma-ka-shon - The process of being educated informally,  LOL
Education seems to be the focus in the mortgage space these days.  This is taking place in all areas of the business.  From the lead vendors and lead management software providers down to the real estate agents taking refresher classes, a Surge in education is taking place.
Back [...]