Author Archive for Murthy Nukala

Co-founder and CEO, Adchemy Prior to starting Adchemy, Murthy was the Senior Vice President of Enterprise Products at Shopping.com, a $130MM provider of comparison search services which was the best performing IPO of 2004. Before that, he was Founder and CEO of Digital Jones, a startup focused on next-generation guided selling solutions. Digital Jones was acquired by Shopping.com, resulting in a 10 fold return to investors. Murthy has also served as Vice President of Marketing at Composite Software, winner of the Enterprise Outlook 2004 "Investors Choice" award; Vice President of Research and Analysis at the Sand Hill Group; and Senior Consultant at Bain & Company. Murthy holds a Bachelor of Technology from IIT Madras; Masters of Science from MIT, where his thesis won the best paper award; and an M.B.A. from Harvard Business School.

Science and Mathematics Principles Hold Great Promise for Performance Marketing Companies

By Murthy Nukala
Founder and CEO – Adchemy
Just a few weeks ago, as Microsoft Chairman Bill Gates testified on Capitol Hill about the state of technology and the need to relax visa standards for foreign technologists, I started to think about the state of technology in our industry.  With Internet advertising evolving every day, I’ve begun [...]

The Best of Times; The Worst of Times

Charles Dickens said it best when he boldly stated, “It was the best of times, it was the worst of times” at the beginning of A Tale of Two Cities written in 1859. Although I highly doubt he said that with the 21st century mortgage industry in mind, it is an apt way to describe [...]