Author Archive for Nick Hedges

Nick Hedges is the Senior Vice President of Strategy & Business Development at Leads360. Nick was a business strategy consultant at Bain & Company and the CEO of Europe's foremost Internet soft commodity exchange. Nick has also spent time investing in advertising and technology companies as a venture capitalist and began his career at Ogilvy & Mather Advertising in England. Nick holds a bachelors degree from The University of Manchester and an MBA from Harvard Business School.

Metrics – Why we need industry standards

10 Comments
By Nick Hedges on Monday, March 31, 2008
Filed Under: featured, LEAD Management, Analytics
Digg.com | Netscape.com | Reddit.com | Del.icio.us | Stumbleupon.com | Google.com | Socialogs.com | Others social services
Add to Mixx!

When times get tough many companies are forced to focus in more on performance measurement. So it’s no surprise that the words that seem to be on everyone’s lips in the leads space these days are data, measurement, metrics and ROI. Every day a new company seems to pop up with a new way of […]

Popularity: 2% [?]