I have written about this subject before, but I came across a few sites that got me thinking again and I wanted to share them with you. So without repeating myself to much I will get straight to the point.

As blog author you can expect that I am a big proponent of blogs and think that every company should have one. I know you are saying, “I don’t have time”. Well you need to make some. Perfect example of successful blog marketing is Blown Mortgage, Bettercloser and the Blood Hound Blog. These guys are generating leads and good ones at that. They have already created trust and authority through their posts and they have already conquered the toughest battle. Blown Mortgage, in less than a year is generating 1000’s of visits to his blog a day. Is your site doing this? Can it be duplicated? yes.

With that said, I wanted to pass along a few useful resources you should check out to get things going. The first is Property Town. This platform is based on the wordpress platform with a ton of very neat features. The interesting part about this platform is that it was built by SEO guru Greg Boser, who after years of optimizing real estate website decided to create Property Town with SEO in mind.

The second is Real Estate Tomato, which was created to put the blog at the center of your marketing efforts. A list of features are listed here.

I like both of these services because they get you on the fast track to success. There is no doubt that blogs take time and effort, you don’t have to tell me or my wife for that matter, but the results from a calculated effort can be extremely beneficial to you and your company.

If any of you ever need help creating a blog or have questions you can always shoot me an email and I will be happy to help. You can send an email at info at leadcritic dot com.

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