Sometimes I feel the true players in our space could all fit in my small living room. If you have been on the advertisers side of the table and either bought leads or tried to run an affiliate offer you quickly find out that the leads are either brokered or the traffic ends up coming from the same sources. The ever growing quest for volume in some verticals as lead us to this point in the road.

This can be a problem on a few different levels, but the one of the biggest concerns is the ability to keep your brand integrity and of course lead quality. Recently, I came across a company that is making some very cool strides in providing transparency for advertisers, regardless of vertical. I say regardless of vertical because it obviously will help all advertisers, but it would seem the timing of this product is perfect for the EDU space, which continually struggles with monitoring their brand content and the lead generation process.

I had a chance to speak with Alex Baydin, CEO and Founder at PerformLine, about their new product offering PerformMatch. Take a listen for yourself, but I can’t stop thinking about how helpful this could be for marketing professionals and companies concerned about their brand or campaign integrity. Very cool stuff.

Let me know what you think