I had the pleasure of having lunch with Ed Powell of Sparkroom today and again left impressed with what they have to offer. You know from reading this blog that analytics is one of the most important factors for succeeding with leads and most of us fail at it. In fact most of us don’t […]

Popularity: 4% [?]

I am finally to the last piece of my series on what I consider to be the three components of ROI. I know, I don’t want it to end either, but it is time, (yes, that would be sarcasm). So far we have discussed:

Costs:

Costs Per Lead
Cost Per Funded Loan (CPFL)

Conversion Ratios

The final component […]

Popularity: 7% [?]

(Full disclosure…I am employed by Zipsearch! although did not participate in the writing or conception of the related press release, but because of my position was able to receive the news first. )
LeadCritic Exclusive:
Kaleidico takes action on the requests of a number of lead providers at the LeadsCon convention. This request can actually be traced […]

Popularity: 8% [?]

LeadCon is now over and what a great event it was. I want to recap the Lead Management session that I moderated on Friday. It turned out to be just what I expected and that was a highly energized discussion of features, analytics and transparency. The members of the panel included Raj Parekh of LeadROI, […]

Popularity: 11% [?]

When times get tough many companies are forced to focus in more on performance measurement. So it’s no surprise that the words that seem to be on everyone’s lips in the leads space these days are data, measurement, metrics and ROI. Every day a new company seems to pop up with a new way of […]

Popularity: 6% [?]

A little background:
“Lead Management is still a new field that is far from maturity. Because of this there is a lack of understanding of the key functions and approaches to Lead Management. Lead buyers have become increasingly sophisticated in regards to evaluating leads, but are often less prepared to evaluate an LMS. This series is […]

Popularity: 7% [?]

By Murthy Nukala
Founder and CEO – Adchemy
Just a few weeks ago, as Microsoft Chairman Bill Gates testified on Capitol Hill about the state of technology and the need to relax visa standards for foreign technologists, I started to think about the state of technology in our industry.  With Internet advertising evolving every day, I’ve begun […]

Popularity: 8% [?]

It has been long over due that a company supply a proper analytics tools for lead buyers. Sure LMS’s have always had some level of reporting, but it has never been quite enough to rely on solely for your decision making reports. In fact, I think that most companies simply use those reports for […]

Popularity: 6% [?]

Conversion Ratios Part 2
Contrarian Example
In the CPFL analysis in one of my previous post I shared a business case that demonstrated the leverage of conversion ratios. Conversion ratios do indeed provide the greatest amount of leverage for your ROI. In the example that I shared how a mere 1% increase in conversion ratios […]

Popularity: 5% [?]

Conversion Ratios Part 1
We have arrived at Part 4 now, and hopefully this has proven to be helpful to some of you. If you haven’t noticed, one of the key things that I am trying to accomplish is shatter the myth that costs equal ROI. Costs are a component of ROI but if […]

Popularity: 6% [?]

I have already gotten quite a few inquiries about the spreadsheets that I mentioned in my most recent post. I thought that because of this, I would follow up with some screen shots using the business case I described in the post. After all, the picture is worth a 1000 words.
Popularity: 10% [?]

Popularity: 10% [?]

Cost Per Funded Loan
 
We are now on part 3 of my conversation about evaluating ROI. I have introduced what I feel are the key components and subcomponents of ROI (see below).
1. Costs

Cost per Lead

Cost per funded loan (CPFL)

Conversion Ratios

Income

Firstly we discussed Costs, specifically the Cost per lead. This post will be about […]

Popularity: 11% [?]