LEADCRITIC » Carpool Confessions http://blog.leadcritic.com The Home for Lead Industry News & Opinion Tue, 16 Mar 2010 04:43:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Copyright © 2010 LEADCRITIC info@leadcritic.com () info@leadcritic.com () posts 1440 The Home for Lead Industry News Opinion info@leadcritic.com No no http:/http://blog.leadcritic.com/wp-content/uploads/red-star11small.jpg/blog.leadcritic.com/wp-content/plugins/podpress/images/powered_by_podpress.jpg LEADCRITIC http://blog.leadcritic.com 144 144 The Low Down on Lead Scoring with eBureau http://blog.leadcritic.com/featured/the-low-down-on-lead-scoring-with-ebureau http://blog.leadcritic.com/featured/the-low-down-on-lead-scoring-with-ebureau#comments Fri, 17 Jul 2009 04:27:56 +0000 Lead Critic http://blog.leadcritic.com/?p=781

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

This morning I had the pleasure of speaking with Jeff Liebl, CMO at eBureau and got the low down on Lead Scoring.

Lead scoring has been a really popular topic over the past few years and has been covered at most industry conferences, but I have never felt like there has been a really good discussion on the topic. So within 20 minutes I tried my hand at it with Jeff and tried to get to the bottom of lead scoring.

Take a listen:

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]]> http://blog.leadcritic.com/featured/the-low-down-on-lead-scoring-with-ebureau/feed 0 00:01:01 Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. This morning I had the pleasure of speaking ... Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. This morning I had the pleasure of speaking with Jeff Liebl, CMO at eBureau and got the low down on Lead Scoring. Lead scoring has been a really popular topic over the past few years and has been covered at most industry conferences, but I have never felt like there has been a really good discussion on the topic. So within 20 minutes I tried my hand at it with Jeff and tried to get to the bottom of lead scoring. Take a listen: Carpool,Confessions,,Scoring,,featured info@leadcritic.com no No Carpool Confessions with Paul McLenaghan of AdAdvisor http://blog.leadcritic.com/featured/carpool-confessions-with-paul-mclenaghan-of-adadvisor http://blog.leadcritic.com/featured/carpool-confessions-with-paul-mclenaghan-of-adadvisor#comments Tue, 23 Jun 2009 04:44:56 +0000 Lead Critic http://blog.leadcritic.com/?p=742

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

Last Friday I had the pleasure of speaking with Paul McLenaghan, VP of Interactive Markets at TargusInfo, regarding their new product AdAdvisor. I covered AdAdvisor when it first was publicized earlier this year and was amazed, so I again wanted to learn more and figured a phone conversation would be best.

On the call we discussed what AdAdvisor was all about. How it works. How it outperforms traditional behavioral targeting. And how you can take advantage of the amazing product.

Take a listen and tell me what you think about AdAdvisor.

Listen Here

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Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/featured/carpool-confessions-with-paul-mclenaghan-of-adadvisor/feed 1 00:01:01 Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. Last Friday I had the pleasure of speaking ... Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. Last Friday I had the pleasure of speaking with Paul McLenaghan, VP of Interactive Markets at TargusInfo, regarding their new product AdAdvisor. I covered AdAdvisor when it first was publicized earlier this year and was amazed, so I again wanted to learn more and figured a phone conversation would be best. On the call we discussed what AdAdvisor was all about. How it works. How it outperforms traditional behavioral targeting. And how you can take advantage of the amazing product. Take a listen and tell me what you think about AdAdvisor. Listen Here Carpool,Confessions,,featured info@leadcritic.com no No Carpool Confessions with Bill Rice http://blog.leadcritic.com/featured/carpool-confessions-with-bill-rice http://blog.leadcritic.com/featured/carpool-confessions-with-bill-rice#comments Fri, 01 May 2009 04:23:11 +0000 Lead Critic http://blog.leadcritic.com/?p=681

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.
This morning on the way to work I had the pleasure of catching up with Kaleidico’s founder Bill Rice. We covered a number of topics from his acquisition of Lenderama, building online communities, managing leads today compared to 4 years ago in the mortgage lead buying prime, referral programs and finally the fate of the loan modification industry and low mortgage rates.

Take a listen and let me know what you think.

Listen Here

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Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/featured/carpool-confessions-with-bill-rice/feed 0 00:01:01 Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. This morning on the way to work I ... Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. This morning on the way to work I had the pleasure of catching up with Kaleidico's founder Bill Rice. We covered a number of topics from his acquisition of Lenderama, building online communities, managing leads today compared to 4 years ago in the mortgage lead buying prime, referral programs and finally the fate of the loan modification industry and low mortgage rates. Take a listen and let me know what you think. Listen Here Carpool,Confessions,,featured info@leadcritic.com no No Speed to Contact, The Key to Riches! http://blog.leadcritic.com/lead-management/speed-to-contact-the-key-to-riches http://blog.leadcritic.com/lead-management/speed-to-contact-the-key-to-riches#comments Wed, 22 Apr 2009 04:16:48 +0000 Lead Critic http://blog.leadcritic.com/?p=671

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

I don’t know how many times lead buyers need to see this information, frankly not enough and why I say that because it finally clicked for me too. Maybe it clicks every time I see these types of studies. In fact, I recommend that every Lead Buyer or manager print this white paper up and pin it to your office wall. You should base your companies mantra or mission of this report. Speed is key!

LeadQual put together an excellent white paper that reiterates an older MIT study. It again proves how important it is to call leads within 5 minutes. Stop for a moment, open the white paper here and look at the chart. Notice how your chances of success decrease DRAMATICALLY after the first 5 minutes. People, 5 minutes goes by very fast! Calling leads within 10 minutes will not cut it! Do you even know the average speed to contact is at your company? If not, it should be priority number one to figure out how you are going to find this data and then benchmark it and improve it. I am certain that it is not as fast as you think.

I really liked the chart that showed the success rates by day! It backs up all the times have I had told people to buy leads on the weekend. Weekend leads perform better, period, enough said.

I had the pleasure of speaking with Glenn Houck, Co-Founder of LeadQual on the way to work yesterday and we discussed the white paper and more. If you have buyers struggling with leads, that you don’t think are getting the point, as much as you have told them, have them listen to this call.

Take a listen

_________________________________________________________________________________
Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

_______________________________________________________________________________________________

]]> http://blog.leadcritic.com/lead-management/speed-to-contact-the-key-to-riches/feed 4 00:01:01 Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. I don't know how many times lead buyers ... Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. I don't know how many times lead buyers need to see this information, frankly not enough and why I say that because it finally clicked for me too. Maybe it clicks every time I see these types of studies. In fact, I recommend that every Lead Buyer or manager print this white paper up and pin it to your office wall. You should base your companies mantra or mission of this report. Speed is key! LeadQual put together an excellent white paper that reiterates an older MIT study. It again proves how important it is to call leads within 5 minutes. Stop for a moment, open the white paper here and look at the chart. Notice how your chances of success decrease DRAMATICALLY after the first 5 minutes. People, 5 minutes goes by very fast! Calling leads within 10 minutes will not cut it! Do you even know the average speed to contact is at your company? If not, it should be priority number one to figure out how you are going to find this data and then benchmark it and improve it. I am certain that it is not as fast as you think. I really liked the chart that showed the success rates by day! It backs up all the times have I had told people to buy leads on the weekend. Weekend leads perform better, period, enough said. I had the pleasure of speaking with Glenn Houck, Co-Founder of LeadQual on the way to work yesterday and we discussed the white paper and more. If you have buyers struggling with leads, that you don't think are getting the point, as much as you have told them, have them listen to this call. Take a listen Carpool,Confessions,,Lead,Management,,MIT,Study,,featured info@leadcritic.com no No Starting A Lead Generation Company? http://blog.leadcritic.com/lead-generation/starting-a-lead-generation-company http://blog.leadcritic.com/lead-generation/starting-a-lead-generation-company#comments Mon, 20 Apr 2009 04:25:27 +0000 Lead Critic http://blog.leadcritic.com/?p=667

Friday I had the pleasure of speaking with Gabriel Buck of ClickPoint Software. It a very valuable conversation to listen to if you are thinking about getting into the lead generation business or are looking to optimize your current back end distribution engine. ClickPoint Software is an all inclusive platform full of tools that are a must for all lead gen companies and Gabe and I discuss what the top lead gen companies are doing to stay on top, what it takes to start a lead gen company and much more.

Take a listen!

_________________________________________________________________________________
Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/lead-generation/starting-a-lead-generation-company/feed 3 00:01:01 Friday I had the pleasure of speaking with Gabriel Buck of ClickPoint Software. It a very valuable conversation to listen to if you are thinking ... Friday I had the pleasure of speaking with Gabriel Buck of ClickPoint Software. It a very valuable conversation to listen to if you are thinking about getting into the lead generation business or are looking to optimize your current back end distribution engine. ClickPoint Software is an all inclusive platform full of tools that are a must for all lead gen companies and Gabe and I discuss what the top lead gen companies are doing to stay on top, what it takes to start a lead gen company and much more. Take a listen! Carpool,Confessions,,Lead,Generation,,featured info@leadcritic.com no No Carpool Confessions: Trace Richardson of LeadPress http://blog.leadcritic.com/featured/carpool-confessions-trace-richardson-of-leadpress http://blog.leadcritic.com/featured/carpool-confessions-trace-richardson-of-leadpress#comments Mon, 06 Apr 2009 04:16:18 +0000 Lead Critic http://blog.leadcritic.com/?p=662

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

On the ride home last Firday I had a great conversation with Trace Richardson of iPagio and LeadPress.

Topics we discussed:

REBarCamp
Social Media
Real Estate Websites
Blogs
Targeting your local community.

Take a Listen!

Thanks Trace!

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Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/featured/carpool-confessions-trace-richardson-of-leadpress/feed 3 33:02 Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. On the ride home last Firday I ... Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. On the ride home last Firday I had a great conversation with Trace Richardson of iPagio and LeadPress. Topics we discussed: REBarCamp Social Media Real Estate Websites Blogs Targeting your local community. Take a Listen! Thanks Trace! Carpool,Confessions,,featured info@leadcritic.com no No Carpool Confessions: Jay Weintraub Take 2 http://blog.leadcritic.com/featured/carpool-confessions-jay-weintraub-take-2 http://blog.leadcritic.com/featured/carpool-confessions-jay-weintraub-take-2#comments Fri, 03 Apr 2009 04:34:58 +0000 Lead Critic http://blog.leadcritic.com/?p=658

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.

Take 2 with Jay Weintraub, founder of LeadsCon covered Fake Blogs, Spam marketing and the idea that there is a limit to how many “quality” leads can be generated by a campaign.

Again, it was a great conversation. Take a listen…

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Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/featured/carpool-confessions-jay-weintraub-take-2/feed 1 27:37 Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. Take 2 with Jay Weintraub, founder of ... Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work. Take 2 with Jay Weintraub, founder of LeadsCon covered Fake Blogs, Spam marketing and the idea that there is a limit to how many "quality" leads can be generated by a campaign. Again, it was a great conversation. Take a listen... Carpool,Confessions,,featured info@leadcritic.com no No Carpool Confessions: Jay Weintraub … Take 1 http://blog.leadcritic.com/featured/carpool-confessions-jay-weintraub-take-1 http://blog.leadcritic.com/featured/carpool-confessions-jay-weintraub-take-1#comments Thu, 02 Apr 2009 05:06:37 +0000 Lead Critic http://blog.leadcritic.com/?p=654

I had the pleasure of speaking with Jay Weintraub today on the way home from work. We unfortunately encountered a number technical difficulties so there will be a take 2 of this conversation. Aside from the technical difficulties Jay is simply a good conversation and I had a number of additional topics I wanted to cover with him.

Nonetheless, this was a great conversation that gave us a little insight into the making of LeadsCon, the announcement of LeadsCon East in August and also Jays thoughts about the overlooked lead generation industry.

Listen Here

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Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/featured/carpool-confessions-jay-weintraub-take-1/feed 0 22:35 I had the pleasure of speaking with Jay Weintraub today on the way home from work. We unfortunately encountered a number technical difficulties so there ... I had the pleasure of speaking with Jay Weintraub today on the way home from work. We unfortunately encountered a number technical difficulties so there will be a take 2 of this conversation. Aside from the technical difficulties Jay is simply a good conversation and I had a number of additional topics I wanted to cover with him. Nonetheless, this was a great conversation that gave us a little insight into the making of LeadsCon, the announcement of LeadsCon East in August and also Jays thoughts about the overlooked lead generation industry. Listen Here Carpool,Confessions,,featured info@leadcritic.com no No Carpool Confessions With Joey Liner of DoublePositive http://blog.leadcritic.com/featured/carpool-confessions-with-joey-liner-of-doublepositive http://blog.leadcritic.com/featured/carpool-confessions-with-joey-liner-of-doublepositive#comments Mon, 30 Mar 2009 03:43:25 +0000 Lead Critic http://blog.leadcritic.com/?p=652

This conversation took place last Friday on the way to work and the sound quality on my phone is still a little weak, so I apologize. The next call I will definitely try something a little different.

Nonetheless, it was a great call with Joey Liner of DoublePositive. We discussed a number of different topics from the Debt vertical to what it takes to make Hot Transfers work. Towards the end Joey gives a little insight to what vertical has the best and worst contact ratio.

Listen Here

Thanks Joey!

Your email:

 

_________________________________________________________________________________
Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/featured/carpool-confessions-with-joey-liner-of-doublepositive/feed 1 26:50 This conversation took place last Friday on the way to work and the sound quality on my phone is still a little weak, so I ... This conversation took place last Friday on the way to work and the sound quality on my phone is still a little weak, so I apologize. The next call I will definitely try something a little different. Nonetheless, it was a great call with Joey Liner of DoublePositive. We discussed a number of different topics from the Debt vertical to what it takes to make Hot Transfers work. Towards the end Joey gives a little insight to what vertical has the best and worst contact ratio. Listen Here Thanks Joey! Carpool,Confessions,,featured info@leadcritic.com no No Carpool Confessions: George Favvas of SmartHippo http://blog.leadcritic.com/featured/carpool-confessions-george-favvas-of-smarthippo http://blog.leadcritic.com/featured/carpool-confessions-george-favvas-of-smarthippo#comments Thu, 26 Mar 2009 04:15:49 +0000 Lead Critic http://blog.leadcritic.com/?p=646

I had a great conversation with George Favvas of SmartHippo on the way to work yesterday. We discussed LeadsCon, Lead Gen 2.0 and the possible death of the 3 part form lead gen model.

Take a listen and let me know your thoughts.

_________________________________________________________________________________
Buy quality mortgage leads in real-time from us. Exclusive available. ADCHEMY

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]]> http://blog.leadcritic.com/featured/carpool-confessions-george-favvas-of-smarthippo/feed 3 31:14 I had a great conversation with George Favvas of SmartHippo on the way to work yesterday. We discussed LeadsCon, Lead Gen 2.0 and the possible ... I had a great conversation with George Favvas of SmartHippo on the way to work yesterday. We discussed LeadsCon, Lead Gen 2.0 and the possible death of the 3 part form lead gen model. Take a listen and let me know your thoughts. Carpool,Confessions,,featured info@leadcritic.com no No