Obama may bot be telling Mom’s to go back to school anymore. No not literally, but there is a good chance we are not going to see as many “Obama Tells Moms to go back to school” ads from Classesusa.com.

Over a week ago DeVry reached out to its affiliates stating that these types of ads would no longer be tolerated and if a partner was caught using these types of ads the partnership would be terminated. My guess is that ClassesUSA got the notice first, for obvious reasons, and scrambled to take the ads down, because prior to the email going out I had noticed the ads were no longer popping up within Facebook and MSN. They seemed to be replaced by an even stranger ad.  Since seeing the ad multiple times I can no longer find it, go figure, but the ad, again by ClassesUSA the same creative source for the infamous LowerMyBills ads, included a random head shot of a Jesus look alike. Out of all the random photos Experian uses to attract the eyeballs of website visitors, this head shot is definitely the most obscure. So obscure I found myself not only be attracted to it, but staring at it. Did it do its job? In the world of banners and interruption based marketing, I guess you can say it did. Whether or not it is driving quality clicks and subsequently quality leads, I am not convinced and frankly wouldn’t know first hand anyway.

It would be fun to know what pulls more clicks Obama or Oprah. What do you think? I say Obama.

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