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After reducing the states in which Google was allowing users to search for mortgage rates in its Advisor tool, it has recently completely removed the mortgage options. This is good news for many mortgage lead generators who bid on the very competitive...
The UK seems to be a testing ground for Google. As they did a few years ago Google first launched their Comparison Ads platform in the UK prior to bringing it to the States. Since then the platform has been very successful according to the financial...
Today AdAge revealed the top Google advertisers for the month of June. These numbers were apparently leaked to Adage from an unknown source and sheds the light on some of the webs biggest advertisers. According to the article, however, these...
We talk about EDU being a counter cyclical vertical whereby when the economy is down and jobs are scarce people look at furthering their education in hopes of a better future. And subsequently lead generation companies follow and capitalizes...
I think its been a little over 6 months or just about 6 months since Google started indexing Twitter and Facebook pages. Actually I think it has been much longer for Facebook, regardless there has been a more concentrated effort by Google to...
There are have been a number of announcements over the last two days by companies like Mortech, Leads360 and Kaleidico regarding their “partnership” with Google, more specifically Google’s Comparison Ads. These companies...
Google’s Comparison Ads has been live in the U.S. for about a month and a half and many are curious to know how well it is working for the lenders involved. Well, for starters everyone should understand that all the lenders are currently...
It has come: Tipped off by Jay Weintraub, founder of LeadsCon and Author of LeadConfidential, Google recently announced the launch of Comparison Ads. Which currently is focused on mortgage rate shoppers, but obviously its name “Comparison...
Over a year ago Google began testing a mortgage rate search within their Merchant Search platform in the UK. Not much more then a few blog post here and there discussed the new search tool. Most couldn’t imagine it going much further then...
It was all over the Internet today that LendingTree has filed a lawsuit against service provider and 2008 “Innovator of the Year” , Mortech. The suit accuses Mortech of contract infringement and breaking their confidentiality agreement. About...
