Archive | Lead Exchange

Why the Lead Exchange Model Can’t Work

There have been some interesting posts lately about the lead exchange model. I felt it might be an entertaining topic, so entertaining that it may even be worth coming out from my long slumber to make another contribution. Firstly, I’ll try and give a little color to the background of the lead exchange as I understand it. Ultimately, there have only ever been a few lead exchanges in existence.

There is one relatively new attempt. The first lead exchange remains solvent, but has required numerous rounds of funding to do so. The second lead exchange which is now out of business, was started with a great deal of capital (from what I understand). Lewis Ranieri, who is now infamous in this industry as the father of the CDO (Collateralized Debt Obligation), contributed millions of his own funds on top of additional venture capital money that was raised to help start this company. Yet, today the company doesn’t exist. Why is one operating after raising a Series E round of funding while the other is insolvent? There are a number of contributing factors, but ultimately it is because the lead exchange model can’t work. There are two reasons why the model can’t work: the margins are too thin and the market does not need an exchange to operate. I will elaborate. Continue Reading

Posted in Lead Exchange, featured62 Comments

Welcome to the Club, iLeadExchange

If you are keeping tabs on the amount of lead exchanges coming to market you will need to add one more to the list. You also want to keep an eye out for two other exchanges that are coming to market in the next 6 to 8 months. iLeadExchange was launched recently and promises to produce the ever elusive ROI. Yes, I said promises, as in guarantees.

Here is the skinny, based on their website. The buyer pays $995 for 5 closed loans. The exchange will literally exchange each lead that does not end in a closed loan with a fresh lead until the buyer closes 5 loans resulting in an estimated $199 CPF. This sounds like a pretty good deal right?

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Posted in Lead Exchange, featured33 Comments

The Partnering of an Exchange

I don’t know about you but I have been fixated on the fact that their are a number of different lead exchanges in the market. First, I guess the proper terminology would be marketplaces, because there is not real exchange of leads. Either way I have always questioned the viability of the competitive landscape for lead marketplaces. Is there room for more then two?

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Posted in Lead Exchange, featured32 Comments


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