Sometimes I feel the true players in our space could all fit in my small living room. If you have been on the advertisers side of the table and either bought leads or tried to run an affiliate offer you quickly find out that the leads are either brokered or the traffic ends up coming from the same sources. The ever growing quest for volume in some verticals as lead us to this point in the road.

This can be a problem on a few different levels, but the one of the biggest concerns is the ability to keep your brand integrity and of course lead quality. Recently, I came across a company that is making some very cool strides in providing transparency for advertisers, regardless of vertical. I say regardless of vertical because it obviously will help all advertisers, but it would seem the timing of this product is perfect for the EDU space, which continually struggles with monitoring their brand content and the lead generation process.

I had a chance to speak with Alex Baydin, CEO and Founder at PerformLine, about their new product offering PerformMatch. Take a listen for yourself, but I can’t stop thinking about how helpful this could be for marketing professionals and companies concerned about their brand or campaign integrity. Very cool stuff.

Let me know what you think

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PerformLine, Inc., a next generation online marketing company and developer of campaign verification solutions for both brand and direct response marketers, has named David Jakubowski to the Board of Directors.

New York, NY (PRWEB) September 8, 2009 — PerformLine, creator of the first real-time end-to-end campaign verification platform that provides advertisers with full transparency into where and how their ad creative is appearing on otherwise blind ad networks, today announced the appointment of David Jakubowski to its Board of Directors. Jakubowski joins Chris Fralic of First Round Capital, Stuart Larkins of Twin Capital and Alex Baydin, CEO and Founder of PerformLine.

“PerformLine is in an exciting stage with the recent developments to our campaign verification and transparency platform, PerformMatch™. We are pleased to have the benefit of David’s experience driving mass adoption of new ad platforms,” said Alex Baydin, PerformLine CEO. “His appointment to our Board of Directors further validates PerformLine’s solution for advertisers, agencies, and ad networks.”

PerformLine is in an exciting stage with the recent developments to our campaign verification and transparency platform, PerformMatch™. We are pleased to have the benefit of David’s experience driving mass adoption of new ad platforms

His appointment to our Board of Directors further validates PerformLine’s solution for advertisers, agencies, and ad networks.

PerformLine is solving a huge problem in today’s media buying environment, allowing advertisers to protect their brand, stay compliant and increase return on investment

I look forward to working with the PerformLine board to achieve further success in the exciting new field of campaign verification.

Jakubowski has spent his career on the digital monetization of complex search and display platforms, with a long history of leading sales, business development, marketing and product teams. He was most recently Senior-Vice President of Specific Media, the largest free standing global ad network. Prior to Specific Media, Jakubowski was at Microsoft, where he was General Manager of Microsoft adCenter and Search Strategy. In that role, he oversaw product management, development of go-to-market strategies and positioning to the ad community. Before joining Microsoft, Jakubowski was senior vice president of Quigo Technologies Inc. where he was responsible for building out the business units, expanding the client base, increasing revenue growth and overseeing marketing and customer acquisition. Under his guidance, Quigo grew from a small startup to one of the largest search engine marketers in the space as well as one of Google Inc.’s largest competitors in the contextual space.

“PerformLine is solving a huge problem in today’s media buying environment, allowing advertisers to protect their brand, stay compliant and increase return on investment,” said Jakubowski. “I look forward to working with the PerformLine board to achieve further success in the exciting new field of campaign verification.”

PerformLine, Inc. was founded in 2007 in New York, NY. Its investors include: First Round Capital L.P., Rose Tech Ventures LLC, Dublin Capital Partners, Twin Capital LLC and Western Technology Investment.

For more information, visit www.performline.com

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