It was released to that Reply.com as filed with the SEC to register for a $60 million IPO. This registration is in light of a meager QuinStreet IPO. Now, Reply.com does have a different business model, but it is my thought that they will have similar results as QS, which in all honesty could be just fine. Regardless of my uneducated speculations, this is good news for Reply.com and I wish them the best of luck!

Here is the press release via their website:

SAN RAMON, CA – February 22, 2010 – Reply! Inc. today announced that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission for a proposed initial public offering of its common stock.

Jefferies & Company, Inc. and Piper Jaffray & Co. will act as joint book-running managers for the offering with Needham & Company, LLC and ThinkEquity LLC acting as co-managers. The shares of common stock to be sold in this offering are proposed to be sold by Reply! and certain of Reply!’s stockholders.  The number of shares to be sold in the proposed offering and the offering price have not yet been determined.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold, nor may offers to buy be accepted, prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities, in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

The offering will be made only by means of a prospectus. A written preliminary prospectus related to the offering may be obtained, when available, from the prospectus department of:

• Jefferies & Company, Inc., Equity Syndicate Middle Office, Attn: Stephen M. Ficara, 520 Madison Avenue, 12th Floor, New York, NY 10022 (telephone: 212-284-3418/email: sficara@jefferies.com); or
• Piper Jaffray & Co., Prospectus Department, 800 Nicollet Mall, Suite 800, Minneapolis, MN, 55402 (telephone: 800-747-3924/email: prospectus@pjc.com).

About Reply! Inc.

Reply.com operates a proprietary auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes.

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