There are only a few lead generation conferences, let alone ones that are worth attending. Sure there are a number of conferences that overlap into the lead gen space by focusing on certain eliminates of lead generation, but in reality there are only two specific lead generation conferences: LeadsCon and TARGUSinfo’s Interactive Insights Summit (formally the Lead Quality Summit).

Continue Reading

Executives from Career Education Corporation, CUnet, EducationDynamics and Westwood College to Drive Conversation

VIENNA, Va., April 22, 2010 – Scoring online prospective student leads can benefit everyone in the education industry.  However, lack of communication or transparency in the lead generation process hinders even the most willing buyer or seller – and ultimately, the prospective student – from finding the best program that fits their educational need.

Today, TARGUSinfo, the trusted leader in On-Demand Insight^® linking billions of consumer and business attributes in real time, spotlights leaders in the education industry speaking at the 2010 Scoring Summit.

Hosted by TARGUSinfo, the Scoring Summit, taking place May 5-6 2010, at Hotel Monteleone in New Orleans, LA, is a first-of-its-kind event bringing together B2C marketing decision makers to discuss how real-time scoring and analytics is transforming business.

Continue Reading

I would like to think that our industry is not the only one that has such a wide array companies from the completely unethical to the highly ethical and honest, but because of its fairly low barriers of entry I think the lead generation industry might be the only one.

I started writing on this blog 3 years ago with the goal to out companies that took advantage of lead buyers. Unfortunately some the same companies that have been written about on this blog a number of times are still in business, but the good news is that many have fallen to the wayside. It is also important to note the companies that follow high ethical standards, or more frankly show any level of ethics. When I used to buy leads I would share which companies were performing the best and who in my opinion held themselves to higher standards then the others.

Continue Reading

Time to get down to lead scoring business.

What better place to get down, let alone get the low-down on lead scoring then in sin city 2, New Orleans. Yeah buddy! Combine lead scoring and industry peers with boiled crawfish, shrimp etouffee and world famous Hurricanes from Pat O’s and you have NO excuse not to be at TARGUSinfo’s first annual Scoring Summit.

Continue Reading

Yesterday, Feb 24th, Targusinfo announced that they have made hug investment towards updating their lead validation service. For the last few years users of TargusInfo’s lead validation service have been seeing an increasing number of cell phone numbers pass through their lead gen forms. In the past these numbers would be extremely difficult to validate, but more recently this has changed for TargusInfo.

Continue Reading

After a taking a week off for the Thanksgiving, which I hope you all enjoyed, I was welcomed back with a very interesting announcement that should peak the curiosity of every person in the lead gen industry.

Today, TargusInfo announced that Dave Wengel, General Manager of their Interactive Markets division will be stepping down. Dave was not only the GM of the Interactive division but also co-founded the idea of real time data verification. This ground breaking service changed the industry forever and for that I consider Dave to be one of the most influential people in our industry.

Continue Reading