While researching search terms and keyword trends there are a two that I will always check out of curiosity and the they are “Mortgage Quotes” and “Mortgage Leads”. I believe the last time I checked these two keywords was over 3 months ago, possible much longer. Either way, it is worth noting for lead buyers […]

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December is traditionally a slow month in the mortgage industry where contact rates and funding rates tend to drop by at least 15%. Loan officers start scheduling significant time off and prospects get very busy. I remember even during the mortgage heyday our loan officers dreaded this month. Is anyone experiencing the […]

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From time to time I spend the evening playing with Google Trends and Microsoft’s AdLabs. There are a few keywords that I always check in Google Trends. The first is Mortgage Leads and the second is Mortgage Refinance.
Here is what I found: According to Google Trends there is a decrease in searches for mortgage leads. […]

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First, and most obvious start doing it.
Stop whatever you are doing right now and look at your website or any marketing material you have laying around. Who are you talking to? If you have terms like IO, ARM, LIBOR, The Fed, or DTI you are talking to yourself. Throw it out and start over. Borrowers […]

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Here is another video from Inman News. This video is of Konstantin Guericke the co-founder of the very popular LinkedIn Network.
He explains Click-to-Call and the new development of a widget that can be added to your website to generate inbound sales leads.
Real Estate Video by - Real Estate Blogger
 
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I wonder if mortgage companies and the tightly coupled lead generation companies have the guts to depart from the “Gigantic Lead Generating Contraption for Business-As-Usual?” What does that mean? What would it look like?
Glenn Kelman at Redfin has a proposal that seems like what a lot of us in the idustry have said, but few […]

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Hi, I would like to introduce myself as Silence Dogood! Yes, I am obviously the namesake of the slightly prudish widow of Poor Richard’s Almanac. I felt obligated, having observed this market for numerous years, to wade in where there lacked a fair representation of the fairer (and notably smarter) sex and an advocate for […]

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Is your website living up to its full potential?
Many websites give 100’s of irrelevant options to the user. When was the last time you checked your website analytics? Maybe the better question is, do you have any type of analytics platforms set up for your website. If not, get with your web developer and have […]

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In this Podcast we briefly speak with Atul Patel former co-founder of LeadROI about where lead-gen is going. Although he is departing from the lead generation space, we reviewed the session. We also discuss the ideas that were gathered during the session. The group discussed the idea that the consumer could own their own information […]

 Leads2007 Recap with Atul Patel [18:05m]: Play Now | Play in Popup | Download (228)

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This is a recap, question and answer with Connie from Lowlender . We briefly reviewed the first session of leads2007, which was entitled “Improving Consumer Experience”.

 Leads2007 Session Recap [9:01m]: Play Now | Play in Popup | Download (172)
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 Leads2007 Session Recap [9:01m]: Play Now | Play in Popup | Download (172)

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The first annual leads2007 un-conference has come to an end and the overwhelming response was that it was a great success.
I want to briefly recap day 2’s discussions for those of you who could not attend.
The first session was moderated by Noel Collins and discussed the lead buying process. Here are few points and key […]

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Leads2007 is currently under way! Discussions between lead sellers and buyers are plentiful and meaningful. Being that this is the first conference or “unconference” of its kind No one knew what to expect. We all only hoped that there would be something to take back to our own businesses and capitalize on and from […]

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