LEADCRITICThe sky is falling! The Sky is falling!
ComScore released numbers stating that Google’s search marketing produced a 0% increase from the previous year. A complete article can be found at Silicon Alley Insider . What does this all mean? Well, it means that Google isn’t recession proof and they too feel the pain when consumers [...]
Leads2007 is currently under way! Discussions between lead sellers and buyers are plentiful and meaningful. Being that this is the first conference or “unconference” of its kind No one knew what to expect. We all only hoped that there would be something to take back to our own businesses and capitalize on and from [...]
Google finally releases the addition of Audio Ads to all Google Adwords users. There new radio ad platform is extremely simple to use and reveals a never before convenience in purchasing radio spots.
If you are already purchasing radio time on your own or have been brokering out the service, Google Audio Ads are going to [...]
It’s official, the Morinsight Forum is live today.
I am really excited to bring this new feature to you today. My hope is that it will be a place of open discussions about lead providers, lead management, Internet marketing, real estate and much more, without all the spam.
There are currently a number of mortgage and real estate forums on [...]
Adtech just released the podcasts of many of their session today. There are some excellent conversations mixed in there.
I suggest you take a look and listen.
Here they are>
In the last post I talked about the creation of a good ad. In this post I’m going to talk about keyword selection and the creation of a Landing Page. But first, I want to say one more thing about creating a good ad. Be sure to create multiple ads and test them. With Google [...]
Over the past few months I have been asked a number of times about what my thoughts were on CPC or PPC campaigns and if I thought they were worth while.
Currently we allocate a percentage of marketing dollars to Cost per Click campaigns and we see results. So in short, yes I think CPC campaigns are [...]