LEADCRITICSo today I had a few seconds to read through my Google Reader and catch up on the blogs that I follow and one of them includes a fairly new blog, that I actually added to my blog role, but haven’t yet had a chance to mention in any posts. The blog is excellent and [...]
A company that does not get mentioned here as frequently as they probably should, for what ever reason, released their bi-annual benchmark study last week. I was going to cover it as soon as it came out, but I was actually going to make an effort to try and acquire the study, but did not [...]
Insiders at Tree.com were informed recently that a key member of the team will be moving on to the next step in his career. Keith Moore, Senior Vice President at Tree.com and long time Lead-Gen industry member, who was the reason for the positive quality and growth of the LendingTree’s short form product, has chosen [...]
Guest Post By Adrian Huth, friend and “good guy” in the industry.
Allow me to introduce myself…. I am an individual who has been in the lead generation industry going on 10 years. I have seen the industry involve from the early days of the mortgage boom to the now recent collapse and repositioning to new [...]
Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.
Last Friday I had the pleasure of speaking with Paul McLenaghan, VP of Interactive Markets at TargusInfo, regarding their new product AdAdvisor. I covered AdAdvisor when it first was publicized earlier this year and was amazed, so I [...]
I think it was on the call with Gariel Buck of ClickPoint where I we discussed the low barriers of entry into the lead gen industry. It was my view that they have been continually been lowering over the last few years at a dramatic pace. Sure anyone can get out there and generate leads, [...]
After a few weeks of forced “vacation” time I am will be hoping back on the lead generation saddle for another ride.
I have recently excepted a position at Geary Interactive where I will be helping grow their performance marketing division with a focus on the education vertical . To say the least, I am very [...]
Short answers is Yes!
4-5 years ago I came up with my own ways of scoring leads, but mine were macro focused rather then the micro techniques that are being advocated today. I think we all know that some type, and some people may know more specifically what type, of lead scoring needs to be implemented [...]
LOS ANGELES, June 8 /PRNewswire-FirstCall/ — CyberDefender Corporation (OTC Bulletin Board: CYDE), an award-winning provider of PC security, Antispyware/Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, announced today the hiring of Mr. Steven R. Okun as Senior Vice President of Marketing, a new position at CyberDefender. Mr. Okun will report to [...]
August 17 - 18, 2009.
Full Conference Program Now Available
LeadsCon exists not just to bring people together but to provide a [...]
Wow, this had probably been the longest time I have gone without a post. Since my layoff I have been quite busy discussing different opportunities and jobs offers. And additionaly any time I am home my wife goes on “vacation”, which is well desrved, but I gotta tell ya I was hoping to get a [...]
LOS ANGELES - (BUSINESS WIRE) - Leads360, Inc., the largest provider of lead management solutions to the mortgage industry and Calyx Software, the leading provider of loan origination software, have interfaced to provide a bi-directional [...]