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San Francisco, CA (April 18, 2012) – LSF Network, Inc., a global online marketing and media buying group, parent of LSF Interactive, and Geary Group, Inc., a San Diego-based leading digital marketing agency announced today they have completed...
SEATTLE, WA – February 28, 2012 – ADP Dealer Services (NASDAQ: ADP), and its Digital Marketing group, announced that it has acquired Autotegrity from Link Ventures and Cogo Labs to form the nucleus of an expanding facility focused on the...
PerformLine, the leading independent provider of compliance monitoring and discovery technologies, announced today that David Morgan has joined the company as Senior Vice President of Business Development. As a recognized leader in the digital...
According to the Business Journal BankRate has acquired 8 year old insurance lead generation company, InsuranceAgents.com. The Ohio based company is the latest in a string of competitor acquisitions by BankRate. According to the Business Journal...
Approximately a month ago I was notified that Google would be reducing their Advisor product to only cover a handful of states. I kept the rumors at bay until I could find more detailed information about the changes. These rumors have now come...
Well, first I wanted to wish everyone a happy adtech. I hope you all are enjoying everything it has to offer by making innumerable connections all over the country that will help grow your business and your professional network. Right. So now...
Recently we argued over what a valid lead is and the numerous reasons why a lead could be returned, but based on a conversation that took place with lead generations own Maestro, Sean Fenlon of DoublePositive, I have decided to further define...
I am still alive! I wanted to let you all know that I was blessed to take a little vacation last week, hence not making a single post, which is obviously not typical. I gotta say though it was an excellent break from the norm. I rented an RV...
The time I spend blogging consists of 5-8 hours a week between the times 8pm and 10pm and depending on whether there is a must see game on TV or extended after-hours work that needs to be done, blogging can be difficult at best. Over the last...
Salesforce.com announced today that they have made cash offer of $142 million to purchase Jigsaw. Saleforce.com, who recently raised cash through taking on $575 million in debt made it clear by bringing aboard a number of M&A specialists...
Lets get the record straight. Not everyone can be successful generating leads. As a matter of factual data, most are not successful at generating their own leads at a reasonable cost. Sure anyone can generate leads at a cost. Normally, however,...
There are some interesting things shaping up in the booming for-profit edu space. If you are a regular reader of this blog you will know this is not the first time I have said the EDU space is facing troubled times. Even though this may be the...
The fellas at Sparkroom sponsored a benchmarking survey put together by forprofitedu.com, which I believe is run by the founder of CUNet, which just acquired Sparkroom. The report surveyed 102 marketing professionals in the for-profit EDU sector...
I think its been a little over 6 months or just about 6 months since Google started indexing Twitter and Facebook pages. Actually I think it has been much longer for Facebook, regardless there has been a more concentrated effort by Google to...
There are have been a number of announcements over the last two days by companies like Mortech, Leads360 and Kaleidico regarding their “partnership” with Google, more specifically Google’s Comparison Ads. These companies...
Are they really “branded leads”? Better yet; Are “branded leads” really exclusive? The EDU space is different then any other vertical slightly different then other verticals in how leads are captured. I am tempted to...
Obama may bot be telling Mom’s to go back to school anymore. No not literally, but there is a good chance we are not going to see as many “Obama Tells Moms to go back to school” ads from Classesusa.com. Over a week ago DeVry...
Big news out of Toronto today. CUnet picks up an excellent add on to their services, Sparkroom. Congratulations to the Sparkroom team and CUnet for seeing Sparkroom as an excellent addition to their company. Comments about the acquisition, made...
LeadsCon is right around the corner. More specifically it is taking place next month! With that in mind it is now time to officially announce the 2nd Annual LeadCritic Poker Tournament @ LeadsCon. Last years event was a big success and sold...
Their are so many factors that affect lead quality. The list is long, so you are not going to find it included in this post, but there is one specific item that is on that list that I do want to discuss. Ask anyone that has been involved in...
