Yesterday, it was posted on Rumory and then confirmed by a more reliable source here that LowerMyBillshas slashed their staff by 40 to 45 people. It is said that the layoffs occurred across the board and involved everyone from sales to middle management.
Is anyone really surprised by this? No.
Obviously the mortgage lead generation vertical has […]

Popularity: 4% [?]

Wow, it is great to get away and disconnect.
Last Thursday I took my family, my wife, 5 year old little girl and 22 month old son, and headed up to San Fransisco for a friends wedding. Both kids were in the wedding and after coaxing the 22 month old down the isle with a […]

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 We have sporadicly discussed lead management benchmarks here for the past few weeks and have an ongoing survey running that continues to be very tight race. I want to bring it up again and source an 8 month old study performed by MIT. The study has been out for sometime, as I just mentioned, and […]

Popularity: 28% [?]

According to MarketingSherpa’s Business Marketing Survey, lead nurturing is an area that is a point of pain for many businesses. They asked 980 marketers in a variety of industries if they have a process for lead nurturing. Surprisingly, only 56% have a solid plan in place.

56% have some defined lead nurturing process in place, […]

Popularity: 10% [?]

When I was a kid, I used to read books on cool things such as the Loch Ness Monster, Sasquatch and the Yeti. Those things interested me because I thought it was really fascinating to think something like that could exist. But now that I am a more logical and practical thinking […]

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I am fairly surprised by the voting on right. It is close to a 50/50 split on if people would be willing to pay for an annual benchmark report. I suspected that there would, of course, be people who would not be interested in paying for such a report, but I did not expect […]

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I had a feeling today that something was up when I noticed a search result that lead to my blog “IndyMac Layoffs July 2008″. It is always interesting to see how people get to my blog and sometimes very insightful. I made that same search and found nothing, but had a hunch something was up. […]

Popularity: 21% [?]

I don’t know about you but I have been fixated on the fact that their are a number of different lead exchanges in the market. First, I guess the proper terminology would be marketplaces, because there is not real exchange of leads. Either way I have always questioned the viability of the competitive landscape for […]

Popularity: 26% [?]

The Los Angeles based lead management software company Leads360 decided to part ways with industry thought leader Noel Collins. Noel, who prior to joining the Leads360 team, was a very savvy lead buyer and marketing manger that oversaw the growth of a strong Orange County California mortgage shop. Leads360 brought Noel on to implement best […]

Popularity: 25% [?]

The forward thinking Bill Rice took another bite out of the web 2.0 apple and launches a Kaleidico YouTube Channel.
Why is this notable? Because I enjoy seeing companies take new avenues to generate customers and Kaleidico is always on the forefront of implementing new social marketing concepts. Bill Rice started blogging about lead buying before […]

Popularity: 22% [?]

You have got to love Arizona.  Arizona has always been a notoriously tough state to obtain Bankers/Brokers license and has occasionally even heavy-handed some lead providers over the years.  Now Arizona appears to be on the verge of passing a new Loan Officer licensing bill.  By passing a bill that would require loan officers and […]

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It is summer, time for baseball. Personally, I think watching baseball on television is about as exciting as watching food spoil. When I was a kid, my grandmother got a new video camera. She proceeded to make a video of her Christmas tree where she would zoom in and out on every […]

Popularity: 25% [?]