Category: General Stuff

LeadCritic to Work For a Lead-Gen Company

There has been some interesting things happening behind closed doors for LeadCritic recently and I wanted to share some of it with you.
As some of you know I have been out of the mortgage industry for about 4 months now working as an Internet Marketing Manager for a big start up here in Southern California. [...]

The Forum is Under Construction

Hello LeadCritic readers,
If you have tried to access the forum recently you will know that it is not available. I am currently trying to update the forum to reduce the amount of spam. You may not notice it, but I spend about 15 minutes a night deleting spam and I finally said enough is enough. I [...]

Navigating The Mortgage Industry Highway.

Today, while driving home from a day spent with my daughter, I noticed a car about 40 yards in front of me and one lane over with its turn signal on. As the courteous driver I am I slowed to let the car merge into my lane. After waiting for this car to merge for [...]

Looking for Participants

LeadCritic is looking for a few guest writers. Do you have an opinion that you would like to voice? Do you have commentary about the current market conditions, lead providers and lead management processes?
If you are interested in writing a post please send the article to info at leadcritic dot com and please let me [...]

LeadCritic News

If you haven’t already noticed, there is a new page on the site entitled LeadCritic News. This portion of the site models many of the social news sites on the web and is now available to the leadcritic readers!
LeadCritic news is a place where you will be able to share interesting articles, blog post and [...]

Bye, Bye Morinsight:(

I will no longer be authoring any post at Morinsight:(   Specific circumstances are forcing me to  pass the torch to a new anonymous blogger “Lead Critic”. The blog and forum will eventually transfer to a new domain. Your User-names and Passwords will still be valid within the forum so no need to worry. The transition should be seamless [...]

The Wonderful World of Email Marketing

In the world of email marketing and mortgage related services it has always been difficult to reach the end consumer. Because a large majority of spam is mortgage related it can be difficult at times to reach your targeted consumer. With many email spam filters scanning subject headers for key words like “low rates”, “Mortgage [...]

LMB Leads

I have been receiving a number of questions about LMB leads and want to touch base on them now.
Jim Says:
May 1st, 2007 at May 1, 2007 eI heard LMB offers three different lead programs. Is that true and what are the differences?
Yes, LMB has 3 different lead programs: Classic, Advantage and Premier.
Classic leads are produced [...]

Adtech Conference Recap

It was a good day at the Adtech Conference today. Unfortunitly I wasn’t able to attend as many of the speaking sessions as I wanted to and the one I was able to attend was not as enlightening as I had hoped. However I have many things to tell you about.
You can really see where the [...]

Adtech Conference

I will be attending the AdTech Conference in San Fran. today and tomorrow. It should be a great meeting of the minds for the marketing world. I will be also attending a number sessions and will give you an outline of each of them. I think they will be beneficial for all of us.
I will [...]

Tips on creating a good CPC campaign.

Over the past few months I have been asked a number of times about what my thoughts were on CPC or PPC campaigns and if I thought they were worth while.
Currently we allocate a percentage of marketing dollars to Cost per Click campaigns and we see results. So in short, yes I think CPC campaigns are [...]

Long weekend…

Over the weekend I moved into a new house and have been slammed with usual activities that are included with moving. Moving is painful! I also will not have my internet connection up until Wednesday, so bare with me. I may not have a new post until later this week. However, I have some interesting [...]