Subscribe by RSS
All Web Leads, a leading online sales lead generation company serving the US Insurance industry, announced today that it is implementing new rules regarding the sale of its leads to its customers in order to increase the quality of leads in...
Oh boy – and not in a good way. Leads360 has just released their Secret Shopper report of the mortgage industry and it is not good. Frankly, I am a little disappointed by the results. I go around “town” talking up how well...
According to the release below, Leads360 is celebrating their 5 millionth call via their recently release “Dial-IQ” product. I think more importantly, and why the press release is worth publishing here on LeadCritic is the result...
SALT LAKE CITY, July 18, 2011 /PRNewswire-iReach/ — LeadTune, a leader in lead conversion technology, has entered into a formal agreement with Datamark to integrate its Rescue product into Datamark’s LeadBin. The integration will...
There have been a lot going on over here in the LeadCritic halls. And put quite frankly, I have been getting burnt out. Hence the lack of posts going up on this site recently. I am not sure if I have a knack for timing my vacations for when...
Discarding the set up to this post we all understand how important it these days to monitor your brand out in the marketplace and even more important how others are using your brand. Aside from spending thousands on outsourcing these responsibilities...
Last week I attended the premier for-profit-edu conference and had the pleasure of having a number of conversations with lead buyers. One that came up a number of times was the topic of shared and exclusive leads. Many of the buyers that brought...
Our friends at LeadQual just released the third installment of their education vertical Lead Conversion Study. The study seeded 776 leads with 130 different schools. LeadQual had up to 6 inquiries submitted with each school and recorded the...
photo courtesy of zed_pmd As many of you are aware the education vertical is facing some new regulatory guidelines this coming July. From the perspective of those that have faced these same guidelines in other verticals, it is not all that...
Wow, what a week it was in New Orleans! As I mentioned, last week was lead scoring week for me. I had the pleasure of attending the Lead Scoring Summit (LSS) put on by TARGUSinfo. The intimate conference was excellent for getting your finger...
It is truly amazing how fickle industry vets can be with known scammers and spammers. Their are players in the space that knowingly work with companies that have proven track record for spamming, fraudulent activity, and outright ripping buyers...
I have managed to pull myself away from ancestry.com to finally get this post out to you. Last week I signed up for an account with ancestry.com and it is completely addicting! Every time you log in you continue to find more and more information...
Let’s get a little house keeping done and define a few more terms in the lead generation industry. The premise of defining terms in our industry was first encouraged by The Maestro of lead gen (see if you can spot him) about a year ago,...
Here is a silly idea. Tired of leads being oversold? Regulate lead sellers and pay the right price for the leads. How you ask? First, get over the whole transparency argument and put that topic to bed, finally. I know I am tired of talking about...
2 years ago it would be safe to say that both lead buyers and sellers were in the dark as to what the rest of the industry was doing. It came down to a lot of speculation and a lot of question asking at conference, but you never really new what...
A few weeks ago I tried to bridge the gap of understanding between buyers and sellers and at LeadsCon a few weeks the session I will be moderating will continue to do the same. I do want to talk about something that has been on my mind lately...
This is a guest post by Robin Caller of GoAllOver (View below for full Bio) The views represented in this post are not necessarily the views of the LeadCritic Staff or Guest Authors. Anyone in their right mind who reads about, works towards...
This is a guest post by “LeadSnitch.com” The views represented in this post are not necessarily the views of the LeadCritic Staff or Guest Authors. Is it in a gray area? Is it even legal? Either way, when publishers promote their...
For the lead generation model to work there has to be a fair balance of risk between the buyer and seller. There are a number of levers that can bring balance to the partnership, but they all revolve around profit margins. For the buyer those...
It is amazing how easy it is for some people to continue to talk themselves into the wrong situation and then be miffed when they they continue to have sub par results. I can’t exclude myself from this group. I know that I can be hard...
