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All Web Leads, a leading online sales lead generation company serving the US Insurance industry, announced today that it is implementing new rules regarding the sale of its leads to its customers in order to increase the quality of leads in...
I have managed to pull myself away from ancestry.com to finally get this post out to you. Last week I signed up for an account with ancestry.com and it is completely addicting! Every time you log in you continue to find more and more information...
2 years ago it would be safe to say that both lead buyers and sellers were in the dark as to what the rest of the industry was doing. It came down to a lot of speculation and a lot of question asking at conference, but you never really new what...
I think it is time to start recognizing lead generation companies, individuals, or groups that take initiative to make the industry a better place. It is unfortunate, but the fact is there are companies in every vertical that use unethical tactics...
A few weeks ago we discussed what I believed to be a valid lead. Take a reread of the rant to catch yourself up on the topic. I want to revisit this topic, because some lead sellers are taking advantage of a very small loophole in the definition...
In general, the ability to return leads is a safe guard put in place by lead sellers, or demanded by lead buyers, that allows for a certain level of leeway when paying for “leads”. The acceptable reasons for a lead to be returned...
Today eBureau announced a new way for lead generation companies to verify the quality of their leads prior to sending them to their buyers. . . Their new service, which is detailed in the below press release, adds another layer on top of the...
There is a lot of talk about educating the consumer and providing the proper content so that they can make informed decisions. In the finance space this content is completely missing from the lead generation process. In the EDU space there is...
I would like to think that our industry is not the only one that has such a wide array companies from the completely unethical to the highly ethical and honest, but because of its fairly low barriers of entry I think the lead generation industry...
To really do well with Internet leads you have to do a number of things right. You need to have the right personal, the right lead management process, the right leads, proper tracking and analytics, the right re-marketing campaigns, and slew...
There is a strange similarity between transparency and love. I find it a little humorous quite frankly, but let me try and explain. I don’t claim be a industry veteran by any means, but for the last 6 years or so I have continued to hear...
In this industry, specifically the lead generation industry, you don’t have to be around very long as a lead buyer to be able to start sniffing out the questionable lead sources. They claim to generate thousands of leads through SEO and...
Are they really “branded leads”? Better yet; Are “branded leads” really exclusive? The EDU space is different then any other vertical slightly different then other verticals in how leads are captured. I am tempted to...
Their are so many factors that affect lead quality. The list is long, so you are not going to find it included in this post, but there is one specific item that is on that list that I do want to discuss. Ask anyone that has been involved in...
There is nothing more frustrating then when a lead gen company is run by a bunch of unethical morons. And even more frustrating is that there are a number of them, but the good news is that you can usually spot them fairly quickly. In fact,...
Guest Post By Adrian Huth, friend and “good guy” in the industry. Allow me to introduce myself…. I am an individual who has been in the lead generation industry going on 10 years. I have seen the industry involve from the...
I know I have gone out of order with my LeadsCon recaps posts, but I think by now you all know I do things my own way and a little out of order. Day two, I must admit was a little slow moving, but included some very good session. I am not going...
How, it was only a have day that only included two sessions, but what a great way t start off a conference. First, I must say I was surprised by the turn out and the packed house!! Great Job Jay. Let me give you all a brief run down on the the...
