There have been some interesting posts lately about the lead exchange model. I felt it might be an entertaining topic, so entertaining that it may even be worth coming out from my long slumber to make another contribution. Firstly, I’ll try and give a little color to the background of the lead exchange [...]

If you are keeping tabs on the amount of lead exchanges coming to market you will need to add one more to the list. You also want to keep an eye out for two other exchanges that are coming to market in the next 6 to 8 months. iLeadExchange was launched recently and promises to [...]

I don’t know about you but I have been fixated on the fact that their are a number of different lead exchanges in the market. First, I guess the proper terminology would be marketplaces, because there is not real exchange of leads. Either way I have always questioned the viability of the competitive landscape for [...]