Maybe this is a dumb question, but the results could make these easier on your life and at the same time possibly worse.
LowerMyBills some time ago decided to no longer except returns and instead began to bake in the return rate into their prices, supposedly. This is some thing I did frequently as a lead […]

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I thought I would prove that I am not limited to only movies as the means for my analogies. For this post I thought I would use the sport of football. I love football. If it weren’t for the fact that I have a wife and two children I would never move […]

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Over the last few weeks there has been a few articles about the mortgage lead generation and the mortgage industry bottom, but as of yesterday I believe at least one company has truly hit bottom.
Not sure where to start on this one, so I will jump right in.
First, let me say this, SomeInsider and myself […]

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The mortgage lead generation bottom is close. How close I am not exactly sure, but here is my two cents on the situation.
Over a year ago we discussed the possible ramifications of a declining marketplace and overall price reductions. We speculated that lower lead prices would drive companies to use cheaper marketing, create less leads […]

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I am fairly surprised by the voting on right. It is close to a 50/50 split on if people would be willing to pay for an annual benchmark report. I suspected that there would, of course, be people who would not be interested in paying for such a report, but I did not expect […]

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Brought to my attention by Paul Knag Google recently launched Google Merchant Search via Google.co.uk. Not yet available in the U.S. and some what interesting why not, but the comparison shopping service, that takes Google Base to another level, brings another industry rattling development to the forefront.
The BankRate style rate comparison interface allows consumers to […]

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By Murthy Nukala
Founder and CEO – Adchemy
Just a few weeks ago, as Microsoft Chairman Bill Gates testified on Capitol Hill about the state of technology and the need to relax visa standards for foreign technologists, I started to think about the state of technology in our industry.  With Internet advertising evolving every day, I’ve begun […]

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MediaPost announced that Nielson Online’s AdRelevance service reported that mortgage ad spend had decreased in January. Along with their affiliate payout reduction Countrywide also cut their CPM (Cost Per Thousand) advertising spend. A couple of things that should be noted before I go any further. First, CPM advertising can include banner ads and some text […]

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The Interactive Advertising Bureau released its version of Lead Generation Best Practices the other day.
It covered basic privacy policy and data disclosure issues as well as the consumer experience topic.
Simple offers usually do not ask for additional information or custom form fields and are generally characterized by only a yes/no answer or opt-in box. The […]

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It’s definitely that time of year again. The NFL is drawing close to an end and my baseball stats sheets and forecasters are arriving in the mail–that’s right Fantasy Baseball is in the air!
This time of year gets me all excited about stats and predicative indicators. So, this weeks best practices post and whitepaper is […]

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Many companies start a lead generation program without thinking about how the leads will be nurtured or measured.
There are several common missteps that prevent advertisers from maximizing lead-generation opportunities. One example might be a lack of real clarity about how the leads will be measured and monetized initially, much less how the data might be […]

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Welcome to 2008! Time to reassess all your assumptions and set blockbusting goals for the New Year. I am guessing, if you are visiting Lead Critic to start your year, that smarter lead buying and higher lead conversion rates are centerpieces to these new goals.
I thought I might lend a hand by taking a deep […]

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