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If you have been a long time follower of LeadCritic you know that we cover a handful of dramatic news events within the lead generation space ranging from rumors to murder cases. It seems as though they have been increasing over time too. Well,...
Discarding the set up to this post we all understand how important it these days to monitor your brand out in the marketplace and even more important how others are using your brand. Aside from spending thousands on outsourcing these responsibilities...
Last week I attended the premier for-profit-edu conference and had the pleasure of having a number of conversations with lead buyers. One that came up a number of times was the topic of shared and exclusive leads. Many of the buyers that brought...
photo courtesy of zed_pmd As many of you are aware the education vertical is facing some new regulatory guidelines this coming July. From the perspective of those that have faced these same guidelines in other verticals, it is not all that...
I have managed to pull myself away from ancestry.com to finally get this post out to you. Last week I signed up for an account with ancestry.com and it is completely addicting! Every time you log in you continue to find more and more information...
Today the LeadsCouncil announced the first series of winners for their LEADER Awards. I’d like to think that I had a little influence on the idea, but I know full well that the idea was already in the works prior to my rant. Nonetheless,...
Has if the GAO report didn’t have enough holes in it. Today they announced the release of a REVISED report. The report, when first released, was hardly a credible report due to the lack of transparency of how the information was collected....
A few weeks ago I referenced an analysis put together by InterEd at the end of this post. The link to the presentation is at the end of the post and is worth a second look. It helps argue the fact that the for-profit education industry will...
The United States Government Accountability Office (GAO) sent out undercover applicants to 15 different schools across the country. These applicants uncovered numerous deceptive and fraudulent tactics used by the schools they applied with. The...
Mara Fineshriber is director of marketing for Western Governors University, and she’s seeing a surge of interest in online education these days. That means her school receives a lot of online leads. Western Governors University is a non-profit,...
This is an interesting week for news and rumors in the education lead generation space. First, earlier this month TechFlash announced that the rumors were confirmed that All Star Directories is currently on the market. The company who runs a...
Are they really “branded leads”? Better yet; Are “branded leads” really exclusive? The EDU space is different then any other vertical slightly different then other verticals in how leads are captured. I am tempted to...
It is no secret that the for-profit education vertical is seeing some very nice growth on both the supply and demand side of the lead gen table. A few weeks ago the guys at Sparkroom commented on the excellent growth that DeVry currently realizing...
Tree.com continues its goal of interstellar domination with yet another acquisition. These very calculated acquisitions, while on the surface are not the biggest moves you will see by a company the size of Tree.com, but should be considered...
