Leads 2.0

What Happened to the Personal Finance Management Space?

What Happened to the Personal Finance Management Space?

A few years ago their was a ton of excitement brewing over the new personal finance websites that were hitting the market. Many, including myself, thought that these sites were going to change the face of lead generation. By providing an extremely...

 

LendingTree Tables Rates Table Product

According to a letter sent out to LT buyers yesterday LendingTree has made the decision to put their new Loan Explorer product on hold. The product which was just released 6 months ago (estimate) has “proven to be too expensive to maintain”,...

 

Tree.com is now Officially Live

Tree.com is now Officially Live

A few weeks ago Tree.com quietly (to my knowledge) launched Tree.com. The re-purpose of Tree.com was first announced a few years back at LeadsCon by founder and CEO Doug Lebda and is now intentionally live. Tree.com continues on with Lebda’s...

 

Carpool Confessions: Interview with Stik.com Founder Jay Gierak

Carpool Confessions: Interview with Stik.com Founder Jay Gierak

It has been a while since the last Carpool Confessions call, so I was excited about the opportunity to revive the series with the following interview. For this edition I had the pleasure of speaking with Jay Gierak, the co-founder of Stik.com. Stik.com...

 

Lead Generation Through Facebook?

Lead Generation Through Facebook?

With over 500 million users that on average spend 15 minutes per day viewing its pages there is little question that Facebook should be a focus for lead generators. Recently Facebook surpassed Google for the amount of time users spend on their...

 

Mint.com Offers Car Insurance Quotes through Insweb

The face of lead generation is changing, in my opinion. Now, I guess at face value that is pretty obvious statement, but I think it is becoming a little clearer on how it is changing. I hesitate to make a big deal out of this, but I think it...

 

Lead Generation, Beyond Clicks and Conversions

As someone who is always looking for the next big entrepreneurial idea, I’ve developed a few ‘heuristics’ to spot where I think opportunity might exist.  One of my favorite heuristics is to look at something (a commercial...

 

Lead Generation: The New “Referral Model”

This is a part of an email conversation that took place between myself and a prominent player in the lead-gen space back  in November of ’09. We were going back and forth on the future of lead-gen and I just wanted to take a moment and...

 

SmartHippo Names New CEO and Goes to Spain

A little over a two years ago – by only a few weeks mind you – SmartHippo announced their beta launch to the world. Since that launch SmartHippo as continued to grow and evolve into a very interesting platform for consumers looking...

 

Branded Lead Generation a New Trend?

First, I gotta share a new habit I have started. Usually my kids go to bed around 8pm every night and shortly after putting them to bed I break out the laptop and sit myself on the couch for a little surfing of the Internet and blog posting....

 

The New Face of Lead Generation?

I gotta tell you, not only did I network and meet a number of new people at LeadsCon, but I also feel energized from the event. I think I benefit from not being a conference junkie. You know lead gen is the place to be when Turk from Scrubs...

 

Science and Mathematics Principles Hold Great Promise for Performance Marketing Companies

By Murthy Nukala Founder and CEO – Adchemy Just a few weeks ago, as Microsoft Chairman Bill Gates testified on Capitol Hill about the state of technology and the need to relax visa standards for foreign technologists, I started to think about...

 

LeadCritic Joins ZipSearch!

It is complete, I will be joining the Zipsearch! team! To say the least, I am excited for a couple of reasons. First, to join such a solid team that has so much potential. The Zipsearch! team has been consistently generating quality leads for...

 

Mortgagebot Set To unveil Mortgage Marvel

I am really beginning to feel the winds of change in the lead generation space. In the last few post I covered Smarthippo which combines the feel of a social network, a rate comparison engine and a lead generation site. More recently there has...

 

Interview with SmartHippo Co-Founder

I enjoyed a brief discussion with the co-founder of SmartHippo this morning and wanted to share it with you. I thought it was very enlightening and I think you all will enjoy it. Let me know what you think. AKPC_IDS += "181,"; Podcast: Play...

 

The Transparent Industry:SmartHippo Beta Launch

On September 17th the industry moved one step closer to a consumer controlled social network based lead generation process. It was more of a baby step, but none the less a step forward. On Septmeber 17th a company named SmartHippo released their...

 
 
 
 

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