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After reducing the states in which Google was allowing users to search for mortgage rates in its Advisor tool, it has recently completely removed the mortgage options. This is good news for many mortgage lead generators who bid on the very competitive...
Oh boy – and not in a good way. Leads360 has just released their Secret Shopper report of the mortgage industry and it is not good. Frankly, I am a little disappointed by the results. I go around “town” talking up how well...
According to the release below, Leads360 is celebrating their 5 millionth call via their recently release “Dial-IQ” product. I think more importantly, and why the press release is worth publishing here on LeadCritic is the result...
Good news for LendingTree buyers. Today LT announced that they would be reducing the maximum amount of times leads can be matched with their lenders from 5 to 4, effective August 1, 2011. Buyers should see a small boost in conversions from this...
One way for fraudsters to infiltrate your lead buys is to purchase or rent blocks of IP addresses and auto submit bad data into lead forms across the web. The data will typically pass any lead validation services like TARGUSinfo or eBureau because...
According to a letter sent out to LT buyers yesterday LendingTree has made the decision to put their new Loan Explorer product on hold. The product which was just released 6 months ago (estimate) has “proven to be too expensive to maintain”,...
Mar, 2011 (Milwaukee Journal Sentinel – McClatchy-Tribune Information Services via COMTEX) — Mortgagebot LLC, a Mequon firm that provides Web-based mortgage application technology to lenders, is being acquired by a Canadian company...
Today the LeadsCouncil announced the first series of winners for their LEADER Awards. I’d like to think that I had a little influence on the idea, but I know full well that the idea was already in the works prior to my rant. Nonetheless,...
Finding quality lead sources can be extremely challenging, especially if your company is at a scale where there simply are not many options available. Companies that buy large amounts of leads, obviously run out of options and therefore begin...
5 years ago the major lead gen players were bank rolling the mortgage vertical by leaps and bounds over any other vertical. EDU was making a strong charge, debt was making a showing and insurance has always been a solid money making vertical,...
