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PerformLine, the leading independent provider of marketing compliance monitoring technologies, announced today the launch of PerformMatch™ Private Link Service (PLS), a managed escrow service that addresses the challenging issue of marketing...
One way for fraudsters to infiltrate your lead buys is to purchase or rent blocks of IP addresses and auto submit bad data into lead forms across the web. The data will typically pass any lead validation services like TARGUSinfo or eBureau because...
photo courtesy of zed_pmd As many of you are aware the education vertical is facing some new regulatory guidelines this coming July. From the perspective of those that have faced these same guidelines in other verticals, it is not all that...
Compliance has become a necessity for success and indeed survival in the lead gen space. Online compliance management providers have delivered by creating new tools and platforms that not only monitor and mitigate compliance risk but actually...
Let’s get a little house keeping done and define a few more terms in the lead generation industry. The premise of defining terms in our industry was first encouraged by The Maestro of lead gen (see if you can spot him) about a year ago,...
Sometimes I feel the true players in our space could all fit in my small living room. If you have been on the advertisers side of the table and either bought leads or tried to run an affiliate offer you quickly find out that the leads are either...
