Category: LEAD Management

Leads360 Shares Lead Performance Data

So today I had a few seconds to read through my Google Reader and catch up on the blogs that I follow and one of them includes a fairly new blog, that I actually added to my blog role, but haven’t yet had a chance to mention in any posts. The blog is excellent and [...]

MortgageBot Releases Benchmark Report

A company that does not get mentioned here as frequently as they probably should, for what ever reason, released their bi-annual benchmark study last week. I was going to cover it as soon as it came out, but I was actually going to make an effort to try and acquire the study, but did not [...]

State Of The Lead Generation Industry: How Low Can You Go?

Guest Post By Adrian Huth, friend and “good guy” in the industry.

Allow me to introduce myself…. I am an individual who has been in the lead generation industry going on 10 years.  I have seen the industry involve from the early days of the mortgage boom to the now recent collapse and repositioning to new [...]

“You cannot build a house without the blueprints”

Business will test every inch of your mental strength, perseverance, intestinal fortitude, morals and ethics.
Tough times will come your way, you can guarantee that,  and if you floated into your position of success with much adversity you will probably have a difficult time making it through them, unless you have a solid plan, stick the [...]

Tracking Leads on Paper or an LMS?

I had a few conversations with lead buyers over the last few days and both were fairly new to the game. One had is reps working leads off of paper. Basically, he would receive a lead via email and then forward it off to the reps who would then print the lead and use it [...]

Speed to Contact, The Key to Riches!

Carpool Confessions are conversations that take place with Lead Generation professionals on the way to and from work.
I don’t know how many times lead buyers need to see this information, frankly not enough and why I say that because it finally clicked for me too. Maybe it clicks every time I see these types of [...]

 
 Carpool Confessions of a Lead Gen Pro: Glenn Houck: Play Now | Play in Popup | Download

Back to the Basics, Social Media

A few days ago I mentioned getting back to the basics. And while I was referring to lead management I am going to veer slightly off the topic, but only slightly.
We live in a real time world.
This shouldn’t be the first time you have heard this, however for many it never really clicks until it [...]

Back to the Basics

How easy is it to let the simple things in our businesses slip through the cracks?
I bring this up because of an email I received a few weeks ago. The sender was looking for advice on lead buying and I caught myself starting the email saying, “Buying leads is very simple…”. And in fact it [...]

Is Real-Time Real?

Some time back, there was a conversation born from another post as to whether or not companies are really selling Internet leads in real-time.  I have to admit that the suggestion that companies are not, caught me by surprise.  The suggestion was that lead providers - and I am talking about the legitimate ones, not [...]

A Couple Hot Topics of Lead Management

I wanted to discuss a few issues that have continued to come up in the last few weeks for me in my daily discussion.
The first is the topic of returning leads or negotiating a flat rate. We discussed this topic last week and I posed the opinion that negotiating a flat rate of return with [...]

To Return a Lead or Not to Return a Lead

Maybe this is a dumb question, but the results could make these easier on your life and at the same time possibly worse.
LowerMyBills some time ago decided to no longer except returns and instead began to bake in the return rate into their prices, supposedly. This is some thing I did frequently as a lead [...]

Vacation, Reflection and Conversion Ratios.

Wow, it is great to get away and disconnect.
Last Thursday I took my family, a wife, 5 year old little girl and 22 month old son, and headed up to San Fransisco for a friends wedding. Both kids were in the wedding and after coaxing the 22 month old down the isle with a piece [...]