Wow, it is great to get away and disconnect.
Last Thursday I took my family, my wife, 5 year old little girl and 22 month old son, and headed up to San Fransisco for a friends wedding. Both kids were in the wedding and after coaxing the 22 month old down the isle with a […]

Popularity: 5% [?]

 We have sporadicly discussed lead management benchmarks here for the past few weeks and have an ongoing survey running that continues to be very tight race. I want to bring it up again and source an 8 month old study performed by MIT. The study has been out for sometime, as I just mentioned, and […]

Popularity: 28% [?]

According to MarketingSherpa’s Business Marketing Survey, lead nurturing is an area that is a point of pain for many businesses. They asked 980 marketers in a variety of industries if they have a process for lead nurturing. Surprisingly, only 56% have a solid plan in place.

56% have some defined lead nurturing process in place, […]

Popularity: 10% [?]

I am frequently on the phone with lead buyers discussing how to work leads. The range of competency is pretty wide, especially between different verticals. Mortgage lead buyers have a hand up on most other verticals, from what I have seen. It wouldn’t be fair to assume that all insurance lead buyers don’t know how […]

Popularity: 31% [?]

After almost a year of being launched in the LeadROI lead management system, newly acquired LeadROI officially announces the integration of JetDial.
It was about a year ago and I was buying leads, actually using LeadROI when they introduced the integration of JetDial to the platform. JetDial is very nice tool that efficiently allows you […]

Popularity: 28% [?]

Leads360 announces today that they will be launching a private beta to lead buyers that have 1-5 users.
“Everyone in the lead generation space is aware of the pressing need for a lead
management solution for small companies that buy a low volume of leads,” said Jeff
Solomon, CEO of Leads360. “We knew that our partners were […]

Popularity: 25% [?]

I thought I might take a shot at a couple key best practices that I feel are worth mentioning in response to the inquiry Lead Critic received about successful lead buyers.
I know I touched on this a little bit in one of my previous posts, but I feel it is worth its own submission. […]

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I was emailed a question last week that involves writing a complete book to answer so I am going to piece together the answer in short posts and hope you can add to my posts with your thoughts and opinions in the comments.
The question was: “What do you think is the best way to structure […]

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There is a phenomenal scene near the beginning of one of my very favorite movies, Reservoir Dogs. If you are not familiar with the film (then add it to your Netflix queue now!), it is about a group of guys assembled to rob a jewelry store. The morning before the heist […]

Popularity: 15% [?]

Zillow Mortgage Marketplace, a new source for consumers to request loan quotes. I don’t think anyone needs a description of the service, but what you do need is a few tips on how to strategically work this avenue for business. I have put together a top 4 list, yeah I couldn’t think of a 5th […]

Popularity: 16% [?]

Today, SalesTwit from Kaleidico launched its invite only beta. I had a chance to sign up and give it a try and wanted to share a little bit about my experience with you.
First, a little background may be needed for some of you. Kaleidico, the makers of Icosales lead management system recently announced at LeadsCon […]

Popularity: 16% [?]

Lead Management Software Solution Part 3
“Marketing is a societal process which discerns consumers’ wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.” Wikipedia.
Today’s marketer is a combination of psychiatrist, strategist and public relations expert. The need to reach an increasingly […]

Popularity: 16% [?]