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Wow, what a week it was in New Orleans! As I mentioned, last week was lead scoring week for me. I had the pleasure of attending the Lead Scoring Summit (LSS) put on by TARGUSinfo. The intimate conference was excellent for getting your finger...
A few weeks ago I wrote a post titled “The 3 Golden Rules to Lead Management” – It was wrong. The fact is, it’s not that simple. There is one very important rule that was left out of the article. I would really love to...
Behavioral Targeting Bluffs “Our behavioral targeting algorithm matches you with the best possible students.” “Our behavioral targeting algorithm takes out the guess work–our leads are by –far- the best.” “Because of our revolutionary...
To really do well with Internet leads you have to do a number of things right. You need to have the right personal, the right lead management process, the right leads, proper tracking and analytics, the right re-marketing campaigns, and slew...
There are a few simple things in life that we must do to have a good life. Things like treating others as you would have them treat you or not committing murder, etc. lol The same applies with marketing. Yes, don’t commit murder, but even...
It’s the same old story no matter what vertical you work in. The biggest reason for failed attempts at integrating internet leads is NOT the quality of the leads.It is the lack of proper lead management. This is obviously not something...
Former Omniture executive brings extensive online marketing experience to Lead Performance Management firm October 15, 2009 – Toronto, ON – Sparkroom, an innovative provider of Lead Performance Management™ software solutions for direct...
I had the pleasure of having lunch with Ed Powell of Sparkroom today and again left impressed with what they have to offer. You know from reading this blog that analytics is one of the most important factors for succeeding with leads and most...
I am finally to the last piece of my series on what I consider to be the three components of ROI. I know, I don’t want it to end either, but it is time, (yes, that would be sarcasm). So far we have discussed: Costs: Costs Per Lead Cost...
(Full disclosure…I am employed by Zipsearch! although did not participate in the writing or conception of the related press release, but because of my position was able to receive the news first. ) LeadCritic Exclusive: Kaleidico takes...
LeadCon is now over and what a great event it was. I want to recap the Lead Management session that I moderated on Friday. It turned out to be just what I expected and that was a highly energized discussion of features, analytics and transparency....
When times get tough many companies are forced to focus in more on performance measurement. So it’s no surprise that the words that seem to be on everyone’s lips in the leads space these days are data, measurement, metrics and ROI. Every...
A little background: “Lead Management is still a new field that is far from maturity. Because of this there is a lack of understanding of the key functions and approaches to Lead Management. Lead buyers have become increasingly sophisticated...
By Murthy Nukala Founder and CEO – Adchemy Just a few weeks ago, as Microsoft Chairman Bill Gates testified on Capitol Hill about the state of technology and the need to relax visa standards for foreign technologists, I started to think about...
It has been long over due that a company supply a proper analytics tools for lead buyers. Sure LMS’s have always had some level of reporting, but it has never been quite enough to rely on solely for your decision making reports. In fact,...
Conversion Ratios Part 2 Contrarian Example In the CPFL analysis in one of my previous post I shared a business case that demonstrated the leverage of conversion ratios. Conversion ratios do indeed provide the greatest amount of leverage for...
Conversion Ratios Part 1 We have arrived at Part 4 now, and hopefully this has proven to be helpful to some of you. If you haven’t noticed, one of the key things that I am trying to accomplish is shatter the myth that costs equal ROI. Costs...
I have already gotten quite a few inquiries about the spreadsheets that I mentioned in my most recent post. I thought that because of this, I would follow up with some screen shots using the business case I described in the post. After all,...
Cost Per Funded Loan We are now on part 3 of my conversation about evaluating ROI. I have introduced what I feel are the key components and subcomponents of ROI (see below). 1. Costs Cost per Lead Cost per funded loan...
It’s definitely that time of year again. The NFL is drawing close to an end and my baseball stats sheets and forecasters are arriving in the mail–that’s right Fantasy Baseball is in the air! This time of year gets me all excited...
