What is the single most popular topic at a lead generation conference? We could probably even make that a broader question and ask what is the single most popular topic at an online marketing conference? If you just started attending conferences in the last few years you may possibly answer that question by saying, “Lead Scoring”. Well, if you did you would be wrong. However, I do want to talk about lead scoring in this post, I am just not there yet.

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Short answers is Yes!

4-5 years ago I came up with my own ways of scoring leads, but mine were macro focused rather then the micro techniques that are being advocated today.  I think we all know that some type, and some people may know more specifically what type, of lead scoring needs to be implemented into your lead buying/marketing controls, but most have not implemented any type of real time scoring. For a few years now we have been validating data and in some eyes scoring leads prior to entering our databases, however now more efficient and scientific scoring services are being offered by companies like TargusInfo and eBureau that take into count a number of different data points to predict the likelihood of a lead reaching the point of sale.

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