Posted on 24 May 2010.
Today eBureau announced a new way for lead generation companies to verify the quality of their leads prior to sending them to their buyers.
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Their new service, which is detailed in the below press release, adds another layer on top of the typical data validation and call verification process many lead generation companies use. By providing a score based on a host of different data points lead sellers can determine with a level of probability that it will be contactable. As many lead generation companies know first hand data validation services will provide a certain number of false positives and as well as a certain number of false negatives. eBureau’s new service claims to reduce this percentage. What I find attractive about eBureau is their eMonitor platform that allows users to view real time results in a web based portal. The ability to have a visual depiction of your lead quality and real time results is something every lead generation company would find beneficial.
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Posted in Lead Scoring, Lead Verification, eBureau, lead quality
Posted on 22 April 2010.
Executives from Career Education Corporation, CUnet, EducationDynamics and Westwood College to Drive Conversation
VIENNA, Va., April 22, 2010 – Scoring online prospective student leads can benefit everyone in the education industry. However, lack of communication or transparency in the lead generation process hinders even the most willing buyer or seller – and ultimately, the prospective student – from finding the best program that fits their educational need.
Today, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, spotlights leaders in the education industry speaking at the 2010 Scoring Summit.
Hosted by TARGUSinfo, the Scoring Summit, taking place May 5-6 2010, at Hotel Monteleone in New Orleans, LA, is a first-of-its-kind event bringing together B2C marketing decision makers to discuss how real-time scoring and analytics is transforming business.
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Posted in Lead Scoring, TargusInfo
Posted on 29 March 2010.
Time to get down to lead scoring business.
What better place to get down, let alone get the low-down on lead scoring then in sin city 2, New Orleans. Yeah buddy! Combine lead scoring and industry peers with boiled crawfish, shrimp etouffee and world famous Hurricanes from Pat O’s and you have NO excuse not to be at TARGUSinfo’s first annual Scoring Summit.
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Posted in Lead Scoring, TargusInfo
Posted on 15 March 2010.
To really do well with Internet leads you have to do a number of things right. You need to have the right personal, the right lead management process, the right leads, proper tracking and analytics, the right re-marketing campaigns, and slew of other things. With this is mind do you really need to know exactly where the leads are coming from?
As a lead buyer I wanted to know how the leads were being generated, where they were being generated and how many times they were being sold. Today, lead buyers are expressing the same concerns within their conversations about transparency. This is the same discussion that I mentioned last week and it has been going on for years and years. After I wrote last weeks post I sent a quick note to friend Bill Rice:
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Posted in Analytics, Lead Scoring, Scoring, lead quality
Posted on 01 November 2009.
What is the single most popular topic at a lead generation conference? We could probably even make that a broader question and ask what is the single most popular topic at an online marketing conference? If you just started attending conferences in the last few years you may possibly answer that question by saying, “Lead Scoring”. Well, if you did you would be wrong. However, I do want to talk about lead scoring in this post, I am just not there yet.
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Posted in Lead Scoring
Posted on 10 June 2009. Tags: Targusinfo
Short answers is Yes!
4-5 years ago I came up with my own ways of scoring leads, but mine were macro focused rather then the micro techniques that are being advocated today. I think we all know that some type, and some people may know more specifically what type, of lead scoring needs to be implemented into your lead buying/marketing controls, but most have not implemented any type of real time scoring. For a few years now we have been validating data and in some eyes scoring leads prior to entering our databases, however now more efficient and scientific scoring services are being offered by companies like TargusInfo and eBureau that take into count a number of different data points to predict the likelihood of a lead reaching the point of sale.
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Posted in Lead Scoring, featured
