I am finally to the last piece of my series on what I consider to be the three components of ROI. I know, I don’t want it to end either, but it is time, (yes, that would be sarcasm). So far we have discussed:

Costs:

Costs Per Lead
Cost Per Funded Loan (CPFL)

Conversion Ratios

The final component […]

Popularity: 7% [?]

LeadCon is now over and what a great event it was. I want to recap the Lead Management session that I moderated on Friday. It turned out to be just what I expected and that was a highly energized discussion of features, analytics and transparency. The members of the panel included Raj Parekh of LeadROI, […]

Popularity: 11% [?]

LeadCritic Exclusive:
I have got the first public announcement here at LeadCritic that LeadROI has recently been acquired by online marketing company, MediaWhiz.
After being held hostage, in my opinion, by Root Markets for the last year LeadROI is now coming back into the game with more energy and motivation then ever before. If you aren’t […]

Popularity: 6% [?]

I had the pleasure of meeting Mike Khristo, one of the co-founders of a ManyUP for lunch today and I was able to find out what ManyUP is all about.
Let me first start by saying that it is really promising to see the progression of the industry with products and services like Sparkroom, LeadIDentity and […]

Popularity: 5% [?]

When times get tough many companies are forced to focus in more on performance measurement. So it’s no surprise that the words that seem to be on everyone’s lips in the leads space these days are data, measurement, metrics and ROI. Every day a new company seems to pop up with a new way of […]

Popularity: 6% [?]

A little background:
“Lead Management is still a new field that is far from maturity. Because of this there is a lack of understanding of the key functions and approaches to Lead Management. Lead buyers have become increasingly sophisticated in regards to evaluating leads, but are often less prepared to evaluate an LMS. This series is […]

Popularity: 7% [?]

Hey, just wanted to remind many of you that haven’t registered for LeadsCon to register asap. Hotel rooms are already sold out and I believe there is only limited availability for new registrants. I can’t wait, I think its going to be a great event. The conference will cover everything about lead generation from actually […]

Popularity: 5% [?]

Part 1 of a 4-part series on features, myths, best practices and thoughts on the future of Lead Management Software.
A little background:
Software is dying. Implementing lead management is less about buying software than it is about implementing a SOLUTION. What’s the difference? Software is a platform to create products and solutions, while […]

Popularity: 7% [?]

A press release came across the wire from Lead Management Software (LMS) company Kaleidico today. The release announced the introduction of what they call Icosales “Personal Edition”.
Kaleidico’ icoSales PE was designed for sales organizations with less than 5 agents, but who want to maximize their sales leads and databases. The icoSales PE will bring enterprise […]

Popularity: 5% [?]

Conversion Ratios Part 1
We have arrived at Part 4 now, and hopefully this has proven to be helpful to some of you. If you haven’t noticed, one of the key things that I am trying to accomplish is shatter the myth that costs equal ROI. Costs are a component of ROI but if […]

Popularity: 6% [?]

It is funny how often times the simplest, most often overlooked, things are what can make us the most successful. Lead management is one of those things. Sure, some of the details can get complex, but the concept is simple. And lead management software has made the processes a snap to implement.
At the end of […]

Popularity: 10% [?]

I don’t know about you, but I can feel the pressure building around the industry in more ways then one. Since Bush signed the H.R. 5140 stimulus package last week people have been waiting on the side lines for the new loan amounts to kick in. As a home owner in Southern CA I can […]

Popularity: 7% [?]