To really do well with Internet leads you have to do a number of things right. You need to have the right personal, the right lead management process, the right leads, proper tracking and analytics, the right re-marketing campaigns, and slew of other things. With this is mind do you really need to know exactly where the leads are coming from?
As a lead buyer I wanted to know how the leads were being generated, where they were being generated and how many times they were being sold. Today, lead buyers are expressing the same concerns within their conversations about transparency. This is the same discussion that I mentioned last week and it has been going on for years and years. After I wrote last weeks post I sent a quick note to friend Bill Rice:
