Okay, I feel a little better. Some of you are still out there and even spent a few minutes telling us what you have been up to. Thank you.
But it brought up a big problem that has been building over the last 6 months and that came to a head over the Holidays. Consumers are [...]

While I certainly applaud the ingenuity of using eBay, I have to admit that I got a little chuckle out of a business being listed currently on eBay. You can see the actual post here.
Established Mortgage Lead Business & Website for Sale
The seller does a somewhat fair job of trying to set [...]

I hope you all enjoyed your 3 day weekend and all took at least a few minutes to remember all the brave soldiers that have died for our country and others around the world.
Lets get back to the playoffs. Before I called it a day on Friday I closed the voting on the Low.com and [...]

Its a rap on the KeyLeads and iLeads playoff and KeyLeads pulls out the win with 57 votes. Voting seemed quite normal and no shenanigans occurred. It was a fair fight that saw a consistent flow of votes throughout the day for KeyLeads.
KeyLeads will now go on to face Bills.com in the next round and [...]

Round 3 has now come to an end and was full of drama. As you can see there was a huge amount of votes for both Bills.com and LeadPoint, but not very few were unique voters. I am alright to some extent with mulitple voting but when one person sits at their computer for over [...]

Playoff #2 is now complete and QuinStreet was able to fight off a late charge by Adchemy to pull out the win. QuinStreet will now go on to face LowerMyBills in the next round.
Next up we have the lead exchange, LeadPoint up against boutique style provider Bills.com. Both, in my opinion produce good quality leads…but [...]

It’s official you can pencil in the results from the first round playoff between LowerMyBills and NexTag. LowerMyBills took out NexTag 45 votes to 31 and will move on to the next round.
For this next playoff I would love to get some of the reason for your votes. For example if you voted for LowerMyBills [...]

In the spirit of the NBA playoffs and a to have a little fun I am going to be hosting the First Annual Lead Provider Playoffs. What are these playoffs I speak of??
The lead provider playoffs will be a bracket style playoff between the top lead providers in the industry. Every few days you will [...]

This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver!
Think about what a quality Internet consumer lead implies:

There was a need
They have done some level of research (i.e., did [...]

It’s definitely that time of year again. The NFL is drawing close to an end and my baseball stats sheets and forecasters are arriving in the mail–that’s right Fantasy Baseball is in the air!
This time of year gets me all excited about stats and predicative indicators. So, this weeks best practices post and whitepaper is [...]

Rumorville has been pumping out some interesting news this week. One that stands out the most and has a higher likelihood of being true is the one involving Adchemy and a few ex-Quicken employees.
Word flying around the industry is that recently exited Quicken employee’s Chris Meerschaert and Jon Moises will be joining the Adchemy team. [...]

Welcome to 2008! Time to reassess all your assumptions and set blockbusting goals for the New Year. I am guessing, if you are visiting Lead Critic to start your year, that smarter lead buying and higher lead conversion rates are centerpieces to these new goals.
I thought I might lend a hand by taking a deep [...]