Hopefully this will be the last LendingTree post for a while, but amongst all the drama last week LendingTree announced its plan to implement a lead identification code to all their leads. No this is not LeadIdentity, which it would be much better if it was because of the fact that LeadID is generated by [...]

The industry and all its players, no matter what team you are on, whether it be the lead buying team or the lead generating team have always dealt with fraud and the uncertainty of what happened or what will happen to a lead. As a buyer I was always concerned with how many times a [...]