Category: Leads 2.0

Science and Mathematics Principles Hold Great Promise for Performance Marketing Companies

By Murthy Nukala
Founder and CEO – Adchemy
Just a few weeks ago, as Microsoft Chairman Bill Gates testified on Capitol Hill about the state of technology and the need to relax visa standards for foreign technologists, I started to think about the state of technology in our industry.  With Internet advertising evolving every day, I’ve begun [...]

LeadCritic Joins ZipSearch!

It is complete, I will be joining the Zipsearch! team! To say the least, I am excited for a couple of reasons. First, to join such a solid team that has so much potential. The Zipsearch! team has been consistently generating quality leads for the last 12 years and under the radar too. At one [...]

Mortgagebot Set To unveil Mortgage Marvel

I am really beginning to feel the winds of change in the lead generation space. In the last few post I covered Smarthippo which combines the feel of a social network, a rate comparison engine and a lead generation site. More recently there has been another addition to the “consumer controlled” rate comparison party. Now [...]

Interview with SmartHippo Co-Founder

I enjoyed a brief discussion with the co-founder of SmartHippo this morning and wanted to share it with you.
I thought it was very enlightening and I think you all will enjoy it.
Let me know what you think.

The Transparent Industry:SmartHippo Beta Launch

On September 17th the industry moved one step closer to a consumer controlled social network based lead generation process. It was more of a baby step, but none the less a step forward.
On Septmeber 17th a company named SmartHippo released their public beta version. SmartHippo allows users to compare rates and feedback with other users [...]