LEADCRITICA Syracuse, NY TV station had a “Consumer Reports Money Adviser” fill out a LowerMyBills mortgage inquiry to see what actually happens when some one fills out a forms. Needless to say they reported a sub par experience and complained about “too-good-to-be-true” mortgage offers and the overwhelming amount of phone calls.
“Within an hour lenders started [...]
In this Podcast we briefly speak with Atul Patel former co-founder of LeadROI about where lead-gen is going. Although he is departing from the lead generation space, we reviewed the session. We also discuss the ideas that were gathered during the session. The group discussed the idea that the consumer could own their own information [...]
Here is a recap with Todd Webster of Close and Funded Consulting. We talk about Viable Sales Approaches to Maximize Relationships.
This is a recap, question and answer with Connie from Lowlender . We briefly reviewed the first session of leads2007, which was entitled “Improving Consumer Experience”.
The first annual leads2007 un-conference has come to an end and the overwhelming response was that it was a great success.
I want to briefly recap day 2’s discussions for those of you who could not attend.
The first session was moderated by Noel Collins and discussed the lead buying process. Here are few points and key [...]
Leads2007 is currently under way! Discussions between lead sellers and buyers are plentiful and meaningful. Being that this is the first conference or “unconference” of its kind No one knew what to expect. We all only hoped that there would be something to take back to our own businesses and capitalize on and from [...]
Guest Author: Derrick Branshaw
Bare-bottomed, out in the bright sunshine of Southern California (and a couple in Northern CA, IL, and FL), that’s what I am talking about. It seems lead generators serve two very fickle masters and neither seem to trust them or even like them all that much.
So, what’s the problem? I think [...]
If I were starting a new lead generation company, and I’m not, here are a few new things I would try:
Start with content I would focus first on content. I would hire hungry, creative copywriters and journalist and this would be their mission:
Focus only on topics interesting to consumers
Scour the industry for smart and interesting [...]
This article was submitted by the “LeadGuru”, The “LeadGuru” has been purchasing mortgage leads for over 5 years and come to us with extensive knowledge of the mortgage lead industry.
.
.
I think it’s time for the lead providers (LP’s) to bring us the granddaddy of all leads, what I’ve heard and often called LEADs 2.0. I [...]
I came across a post today by big mortgage leads that listed a few statistics from a survey they had completed. It stated that “44% of the leads closed loans or were in the process of closing a loan within 90 days of filling out the form.” This is an extremely low amount and raises [...]
Ever so often I will receive an email or will see questions in the forum specifically asking about lead providers. They typically go like this; “Hey, has anyone tried these leads…they are offering…what do you think?” Many of the buyers in the forum have tested a good portion of the lead providers in the market, but [...]
Bill Rice and Keith Burwell from Kaleidico announce the first ever Leads2007 Unconference.
Leads2007 will be an extraordinaire event for all current and potential lead buyers and mortgage brokers to attend. The content of this conference will be generated by you and me. This format will encourage extremely relevant conversations about lead metrics, lead quality, Internet sales techniques, lead [...]