You are probably saying to yourself, “Another post on ROI?  Is this guy capable on writing about anything else?”  The answer is apparently, “no.”
I did enjoy the dialogue that resulted from my last post on the ROI associated with live transfer leads, so I thought I would touch on the same topic for LendingTree leads.  […]

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According to the Charlotte Observer 40 people were laid off at LendingTree last week.
LendingTree laid off about 40 workers on Thursday, some of them in Charlotte, where the online loan matchmaker and lender is headquartered. The layoffs were across all divisions, spokeswoman Allison Vail said, and came because “we need to match our cost structure […]

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According to CNNMoney.com a lawsuit was filed Friday in the U.S. District Court in Manhattan on behalf of all people who submitted a loan request via LendingTree. This makes the second lawsuit filed against LendingTree in a week.
“As a result of defendant’s actions, millions of its customers have had their personal confidential information […]

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The IAC released its quarterly earnings report this morning and it wasn’t pretty for its LendingTree division.
Overall revenues increased for IAC, but LendingTree took a 38% plunge in revenue in the first quarter.
Revenue
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Hopefully this will be the last LendingTree post for a while, but amongst all the drama last week LendingTree announced its plan to implement a lead identification code to all their leads. No this is not LeadIdentity, which it would be much better if it was because of the fact that LeadID is generated by […]

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According to Caveatemptorblog the LendingTree attorney’s are not busy enough with their current and future legal troubles. They apparently are out on the prowl to censor a person that is leaving comments across many of the blogs. You can find the comment by “Seniorexe” here on LeadCritic. Yes, that same person left a comment on […]

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LeadCritic Exclusive:
View article for most recent updates…
It is expected to be announced today that a former LendingTree employee was caught in a elaborate lead selling scheme. This has not yet been verified by LendingTree, but was brought to my attention by a number strong and reliable sources. An ex-lendingtree employee, possibly partnered with a current […]

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There is no secret that the whole industry is in a spin and companies that reaped incredible growth and profits are now reading a different story. Both lead sellers and buyers are feeling the common industry pain that many of us are all feeling. Many companies have re-focused and are finding ways to grind through […]

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This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver!
Think about what a quality Internet consumer lead implies:

There was a need
They have done some level of research (i.e., did […]

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I know I have covered LendingTree extensively this week and we are all tired of hearing about them, but…
It was announced today that they have hired Euro RSCG Worldwide to manage their advertising vision and one of the largest advertising budgets online.  Why this is notable to mention is because of all the news that […]

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LendingTree posts operating losses of $508.1 million for the forth quarter. This article does an excellent job displaying the revenue and cost analysis for IAC. They also break down how the numbers would appear after the spin off.

LENDINGTREE

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Has anyone been watching the drama brewing in the IAC boardroom?
Soon after IAC decided to spin off into 5 separate companies  there has been a backlash from IAC 30% equity owner, Liberty Media. Prior to the separation Liberty Media had owned 62% of the voting power at IAC, which they agreed that Dillard would control […]

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