There is no secret that the whole industry is in a spin and companies that reaped incredible growth and profits are now reading a different story. Both lead sellers and buyers are feeling the common industry pain that many of us are all feeling. Many companies have re-focused and are finding ways to grind through […]

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This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver!
Think about what a quality Internet consumer lead implies:

There was a need
They have done some level of research (i.e., did […]

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I know I have covered LendingTree extensively this week and we are all tired of hearing about them, but…
It was announced today that they have hired Euro RSCG Worldwide to manage their advertising vision and one of the largest advertising budgets online.  Why this is notable to mention is because of all the news that […]

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LendingTree posts operating losses of $508.1 million for the forth quarter. This article does an excellent job displaying the revenue and cost analysis for IAC. They also break down how the numbers would appear after the spin off.

LENDINGTREE

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Has anyone been watching the drama brewing in the IAC boardroom?
Soon after IAC decided to spin off into 5 separate companies  there has been a backlash from IAC 30% equity owner, Liberty Media. Prior to the separation Liberty Media had owned 62% of the voting power at IAC, which they agreed that Dillard would control […]

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Today, Jan 7th 2008 IAC named Doug Lebda the new CEO and Chairman of the Financial Service and Real Estate division of IAC. This division is comprised of the company Mr. Lebda founded in 1996, LendingTree and it also includes HomeLoanCenter, GetSmart, RealEstate.com, Domania and iNest.
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This has not been confirmed, but there are two strings of comments on two separate forums announcing a closure of LendingTree Loans in Charlotte and the laying off of half the California office here and here. I heard rumors last week that key member of the management team, Kyle Kilpatrick left or was asked to […]

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IAC falls short of analyst expectations due to LendingTree. IAC net income dropped by 24 cents a share, but excludinga few verticals (LendingTree) IAC actually beat estimates by 2 cents.
LendingTree revenue fell 41 percent to $63 million because of the deteriorating mortgage market and a decline in real- estate values, IAC said. The unit posted […]

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In a presumed effort to improve the consumers experience Lendingtree partners with Mortech to offer the LendingTree buyers an opportunity to accurately price loans to consumers.
“Our partnership with LendingTree clearly puts us at the forefront of
pricing engine technology and services for managing Internet lead sources.”
said Don Kracl, Mortech’s president. “Marksman combines Mortech’s real-time
pricing with […]

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Last week I posted an article about the upcoming price increase by LendingTree and now there are some questions with regards to the posts accuracy. In fact there does need to be a little clarification.
Just for the record if I ever make a mistake or misquote information I will be the first or second in […]

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Bill Rice of Kaleidico sheds a little more light on the LendingTree price increase and their overall goals. According to Bill’s post LendingTree confirms that the price increase was implemented to detract or force off weaker performing lead buyers. Bill also elaborates on LT’s goals of improving the consumer’s experience by using a scoring assessment […]

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Coming this October LendingTree is set to implement their new pricing. In the title I use a couple of exclamation marks. Not because its rare that LendingTree is raising prices or the timing of the price increase but because the increase is almost triple what the price currently is now!
Some of you may or […]

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