Yesterday, it was posted on Rumory and then confirmed by a more reliable source here that LowerMyBillshas slashed their staff by 40 to 45 people. It is said that the layoffs occurred across the board and involved everyone from sales to middle management.
Is anyone really surprised by this? No.
Obviously the mortgage lead generation vertical has […]

Popularity: 11% [?]

Today I received an email from LowerMyBills with “Fed cuts rate to 2%” in the subject line.
This is interesting to me for a few reasons. This, as far as I know marks the first time LMB as marketed or re-marketed to its database of old consumer data via email. The email that was used must […]

Popularity: 8% [?]

What is the world coming too!!
Now we have spiders climbing up pornographic blow-up dolls. “Yeah, I want to get a mortgage quote from that company”.

This is extremely ugly and pointless. I know the creative team over at LMB has to be better then this. Guys stop taking the low road.
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Popularity: 6% [?]

MediaPost announced that Nielson Online’s AdRelevance service reported that mortgage ad spend had decreased in January. Along with their affiliate payout reduction Countrywide also cut their CPM (Cost Per Thousand) advertising spend. A couple of things that should be noted before I go any further. First, CPM advertising can include banner ads and some text […]

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Interesting news came out over the weekend stating that Experian was in the market to sell it’s comparison shopping site, Pricegrabber. The article also claimed that Experian is expected to cut 100’s of jobs in Britain because of their losses. The sale and overall cuts are not surprising.
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It has been noted by two source, one here on ABestWeb Forum that LowerMyBills has cut their affiliate payout by over 62%. They were currently paying out their affiliate partners around $20 per refinance lead and now have lowered it to $6.00. I believe this is the second cut this year and moves the payout […]

Popularity: 22% [?]

Pardon the rant, but I need to get this off my chest.
Earlier this year I wrote an article on my previous blog, which was called Morinsight about the riduculous pricing that LowerMyBills was giving out to specific clients. After posting the article Mr. Coffin called my company and insisted that the article be taken down. […]

Popularity: 6% [?]

Do they really have to make every figure in their ads dance? Is this the winning recipe for a successful ad? This last dancing santa ad really tops it of for me. LowerMyBills, I must admit it doing a good job here by targeting the time of the year and the pinch many home owners […]

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Bill Rice of Kaleidico recently posted his Lead MarketWatch widget and referenced the increase in quality (application rate) for LowerMyBill leads. He points out and he is right that there has been a large amount of LMB bashing and yes much has come from this blog, but is there really an increase in quality […]

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Does anyone else find this ironic? (By no means scientific or authoritative, but ironic)
LowerMyBills’ Vendor Perspective:
LAS VEGAS, Sept. 21 /PRNewswire/ — TARGUSinfo honored LowerMyBills.com, an Experian company, yesterday with the Best in Lead Quality Award at the Online Lead Quality Summit here at the Palms Hotel and Casino. The Summit, sponsored by TARGUSinfo, is dedicated […]

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I have written a number of post regarding the movement of sales reps within the lead industry. Why you ask? I find it interesting to watch and make note of these changes because where they end up says something. Do you think that the more experienced reps are going to choose a company that […]

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Yesterday at the TARGUSinfo Lead Quality Summit they honored LowerMyBills with the “Best in Lead Quality Award“.
“LowerMyBills.com earned this award by standing out in a growing field of companies that are pioneering the art of generating, verifying and delivering high-quality sales leads captured on the Internet,” said Dave Wengel, General Manager of Interactive Markets for […]

Popularity: 8% [?]