What is the world coming too!!
Now we have spiders climbing up pornographic blow-up dolls. “Yeah, I want to get a mortgage quote from that company”.

This is extremely ugly and pointless. I know the creative team over at LMB has to be better then this. Guys stop taking the low road.
.
.
.
Your email:   Subscribe Unsubscribe […]

Popularity: 6% [?]

MediaPost announced that Nielson Online’s AdRelevance service reported that mortgage ad spend had decreased in January. Along with their affiliate payout reduction Countrywide also cut their CPM (Cost Per Thousand) advertising spend. A couple of things that should be noted before I go any further. First, CPM advertising can include banner ads and some text […]

Popularity: 9% [?]

A very interesting report was posted yesterday by MediaVest called “Natural Born Clickers” that revealed more information about the “Heavy Clickers” demographic. The study revealed that a very small group of people who do not represent the U.S. population are the people that click on display ads the most.
Popularity: 8% [?]

Popularity: 8% [?]

Recently there has been a large amount of buzz and news revolving around FHA products and guidelines. Many brokers are beginning to refocus their business and product mix with FHA products. The HUD continues to expand guidelines to be more flexible for borrowers. With all these developments happening many lead buyers are calling for lead […]

Popularity: 9% [?]

Looks like LowerMyBills and their too good to be true ads are pissing off everyone. As the new punching bags in the mortgage mess frenzy, it is LowerMyBills and Countrywide’s turn in the hot seat. During yet another report on deceptive lead generator ads Bob Sullivan (MSNBC) uncovers several LowerMyBills ads using an apparent endorsement […]

Popularity: 11% [?]

An interesting article in the Atlanta Journal-Constitution questions “No-Cost Loans” and the self proclaimed originator of these types of ads.
Jon Shibly has quite literally made himself into a mortgage industry cowboy by delivering straight forward and unpolished radio ads offer “no cost mortgages”.

“His business model is simple: Run aggressive ads selling “no closing-cost loans” and […]

Popularity: 7% [?]

I received an interesting email just a few minutes ago from one of the leads we had purchased.
Here it is:
From: …………………
Sent: Sat 8/25/2007 9:16 AM
To: ……………..
Subject:
Hello,
My name is ……………… I filled this Lowermybill application out because it said I could have a $440,000 for $1,200 a month fixed for the life of the loan. If […]

Popularity: 11% [?]