I am going to come clean from the outset and say that, “no,” I don’t have the stones to make the call that we have indeed hit a, “bottom,” in the housing market. But I have seen a couple of things lately that lead me to believe we are at least close.
One revelation that […]

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It is funny how often times the simplest, most often overlooked, things are what can make us the most successful. Lead management is one of those things. Sure, some of the details can get complex, but the concept is simple. And lead management software has made the processes a snap to implement.
At the end of […]

Popularity: 5% [?]

I don’t know about you, but I can feel the pressure building around the industry in more ways then one. Since Bush signed the H.R. 5140 stimulus package last week people have been waiting on the side lines for the new loan amounts to kick in. As a home owner in Southern CA I can […]

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This is one of the biggest mistakes I see lead buyers making with their leads. An Internet leads, if generated with any level of integrity, is not a cold call. It is an initiated, hand waver!
Think about what a quality Internet consumer lead implies:

There was a need
They have done some level of research (i.e., did […]

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This went under the radar a few day’s ago and I have finally got around to talking about it here.
On the 27th, the Detroit Free Press announced that Quicken Loans and RockBridge Equity Partners purchased two California companies. The first was TransUnion Title and Escrow, which will help Quickens affiliate, Title Source […]

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The Internet sales environment, which most of us are increasingly operating within, is demanding a redesign of our salesforce. This redesign is going to focus in on key new expectations of Internet consumers:

Immediacy
Responsiveness
Follow up/through

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Popularity: 6% [?]

It’s definitely that time of year again. The NFL is drawing close to an end and my baseball stats sheets and forecasters are arriving in the mail–that’s right Fantasy Baseball is in the air!
This time of year gets me all excited about stats and predicative indicators. So, this weeks best practices post and whitepaper is […]

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Are you feeling the market constricting around your neck? Is it harder and harder to find borrowers you can actually help? Have you shaken down every real estate agent in the tri-county area and found their pockets empty too?
Welcome to the crowd, but don’t panic.
The first step is to admit you have a problem. Stop […]

Popularity: 8% [?]

Welcome to 2008! Time to reassess all your assumptions and set blockbusting goals for the New Year. I am guessing, if you are visiting Lead Critic to start your year, that smarter lead buying and higher lead conversion rates are centerpieces to these new goals.
I thought I might lend a hand by taking a deep […]

Popularity: 9% [?]

How many of you have been in the mortgage industry longer than you care to acknowledge? It really doesn’t matter what your role is within the industry whether you sell leads, loans or houses you have more than likely found yourself in a rut. The hard thing is to realize that you are […]

Popularity: 4% [?]

We have talked about core strengths over the months, training loan officers, reducing marketing costs, monitoring lead sources etc., but little attention seemed focused on the underlying causes and processes that are the leading source of productivity loss.
My wife works in the dental industry and she’s always telling me people brush their teeth but do […]

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I have written about this subject before, but I came across a few sites that got me thinking again and I wanted to share them with you. So without repeating myself to much I will get straight to the point.
As blog author you can expect that I am a big proponent of blogs and think […]

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