It was brought to my attention by a few very reliable sources that newly promoted General Manager of the Root Exchange Bill Swift put in his two weeks has left the company for bigger and better things.
Bill was the person who first encouraged me to participate as a buyer on the exchange and preached about […]

Popularity: 11% [?]

A brief visit to Root Markets website will lead you to the announcement “The world’s most powerful Lead Exchange is now Mobile!”.
A fully functional version of the Exchange, optimized for your mobile phone, is now in development, with all the power and flexibility of the world’s most advanced Lead Exchange on your iPhone (or iPod […]

Popularity: 14% [?]

Is the exchange model dead? No, then why is LeadPoint making flat rate deals outside of the exchange? Is there a reason why they have to attract buyers by not making them bid on leads?
Another ad from Root Exchange popped up on my radar the other day. Why is a lead exchange trying to generate […]

Popularity: 23% [?]

A little over a year ago I was contacted by a gentleman named Bill Swift, who passionately pitched me on a new lead exchange that would could change the industry. Unlike the other exchange, this one would give buyers the opportunity to choose the lead provider they wanted to buy from. It would be completely […]

Popularity: 15% [?]

Recently, Root Markets took another swing at building a direct relationship with a search engine. Last year Root gave AOL a try to no success and this past week they gave it another shot with Yahoo!. Now Root claims they are not a lead-gen company and claims this is a Yahoo! lead as they did […]

Popularity: 44% [?]