A great article posted by Search Engine Watch reveals why BankRate was able to weather much of the sub prime debacle and every single one of us should take notes. I don’t know how many companies who like to talk a big game and say they focus on organic search (SEO), but in actuality […]

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As many of you know I have a passion for search and Internet Marketing and every once in a while I like to write a post on the topic. It is extremely important in my opinion to be able to generate your own leads and with that in mind I have a little tip on […]

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First, and most obvious start doing it.
Stop whatever you are doing right now and look at your website or any marketing material you have laying around. Who are you talking to? If you have terms like IO, ARM, LIBOR, The Fed, or DTI you are talking to yourself. Throw it out and start over. Borrowers […]

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Ever so often I write posts about Search Engine and Internet Marketing subjects and typically they become the least popular posts. I find this little baffling. Is it because people can not see the value in the Internet? Is it because they simply hire a 3rd party to handle the subject or is it they just don’t know […]

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Over the last 6 months Google has been steering to more personalized search results for its users. Currently searches can be narrowed down to specific geographic areas and can also be personalized to you. Over the last month Google as taken one more step to personalized search with the addition of Google’s Web History. This […]

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It’s official, the Morinsight Forum is live today.
I am really excited to bring this new feature to you today. My hope is that it will be a place of open discussions about lead providers, lead management, Internet marketing, real estate and much more, without all the spam.
There are currently a number of mortgage and real estate forums on […]

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Over the next 24-36 hours I will be updating the blog and adding a forum. The forum will allow us to create or own topics and discuss them openly with our industry peers. Lead Providers will not be allowed into the forum! Meaning no BS advice to buy their leads or random spam!! Only true […]

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Adtech just released the podcasts of many of their session today. There are some excellent conversations mixed in there.
I suggest you take a look and listen.
Here they are>
 
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This why it is so important to focus on organic search results. Yes, CPC marketing will get you results, but long term success and more concentrated traffic comes from organic placements. Check out the complete study HERE
Even if you have number one placement on the side sponsored area you still only capture about 50% of […]

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There has been a lot of discussion lately concerning Google’s supplemental index. I specifically have been concerned with these results because of all the content that we write for our websites. Randfish wrote an excellent article about duplicate content and how Google processes the information here . There are a couple of other really good posts about the […]

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The growth of local search within Google as been increasing at a substantial rate. More and more Geo specific searches are implementing the, so called, OneBox. The OneBox is a mash-up of Google Maps and the yellow pages on steroids. If your not familiar with this, here is an example. The search for New Orleans Mortgage pulls up […]

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In this post I am going to continue to present statistics of Internet usage. My goal is to show you factual data of the changing market. Like I alluded to in the previous post, I think most of these facts can easily be assumed, but it is always good to back up those assumptions with […]

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